PB Delhi show brings Kryolan on stage to present makeup and makeup looks
Kryolan sets the stage at the PB Delhi show and brings to its audience makeup looks and techniques. In this interview, Kryolan gives us an insight on its new launches and the brands philosophy. The questions in this interview are answered by Mrs.Nadine Langer, Head of Marketing-Communications at Kryolan Professional Make-up
1. What are you going to present at PB Delhi show?
Our highly competent team of makeup artists at Kryolan, will be all hands on deck throughout the event, demonstrating various looks that range from soft and subtle to loud and bright. We will be mainly focused on new products as well as different yet innovative approach to technique.
2. What’s trending for A/W 2019?
Everything is high-shine and super-gloss effect or finishes these days and you’ll see it more and more, it’s all about the ultra glamorous quotient. Matte finishes are currently not in vogue as we shift to the high shine and super gloss look.
3. What would you say is the USP of Kryolan?
What sets Kryolan apart from other make-up brands, professional or otherwise, is our dedication to meeting professional make-up artists’ needs and demands. At Kryolan, we make make-up for the professionals. We’ve done it our own way for more than 70 years and three generations. We ideate it, manufacture it, formulate it and love it into existence. We aim to provide versatility in every product and true colour appearance.
5. What new things can we expect from your brand in the near future?
A few new products such as a long-lasting creamy eyeshadow with an intense color pigmentation and great blendability. We are also very eager about the best foundation series the world has seen so far. A vegan brush series made in Germany with the superb quality, exciting high gloss colors and more which we are sure our audience will love.
6. As a makeup brand, what are your thoughts on cruelty free makeup?
Kryolan as brand never has and will never test on animals. We are strongly against it and do not condone it in any way.
Written by Payal Upase