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Putting AI to Use in Male Grooming

by Professional Beauty India

Beauty tech is now exploding, providing consumers with personalised experiences in just a few clicks.

In the beauty industry, the trend toward personalisation is not limited to women. As men become more concerned with their appearance, brands are responding by developing tailored services.

While digital technology is obviously necessary online, it is also necessary in-store for a more seamless and personalised experience. Beauty tech innovations are now arriving thick and fast, offering consumers customised experiences accessible in just a few clicks. 

As a result, 2023 could very well be the year of the man, at least in the beauty industry. The brands are now focusing their efforts on a more targeted, specialised, if not co-ed, offering. Bulldog, a men’s skincare brand, is now innovating in the field of personalisation.

In the United Kingdom, the brand has just launched its Skin Advisor. It is an artificial intelligence-powered tool that provides men with personalised skincare recommendations.

This new tool, which is available on the brand’s website, is simple to use. All you have to do is sign up online and answer a few questions. It will be based on your requirements, skin type, and location in order to account for environmental factors. Finally, a selfie allows the user to perform a full skin diagnosis remotely. After all the parameters have been considered, users have received information about their skin, and also got a customized skincare routine.

This technology is not new, but for the first time, it stands out for its emphasis on men’s needs. It is now reflecting the growth in men’s interest in skincare.

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