The superstar, Selena Gomez is joining the celebrity beauty club!
Since dropping her latest album Rare a few weeks back, Selena Gomez has been making headlines every day. But recently, Selena is garnering massive amounts of attention online for another reason, the singer announced that she is launching a beauty brand later this year.
The announcement
Selena made the official announcement on Instagram, telling her followers that her new beauty brand, Rare Beauty. The brand will be launching in summer 2020, which is only a few months away. The brand will be sold exclusively at Sephora and RareBeauty.com.
@rarebeauty
“I’ve been working on this special project for two years…Follow @rarebeauty and become part of our beautiful community…There’s more to share and I can’t wait,” Selena Gomez wrote in the caption, posting a sneak peak video to show a first look at the brand. The Instagram account for Rare Beauty already has over one million followers, which totally makes sense considering Selena herself is one of the most followed people on the social media platform. If that number is any indication of interest, the launch is bound to be a hit come this summer.
The Rare Beauty product line appears to include lipsticks, eye products, blushes, and highlighters. Rare Beauty is officially launching in Sephoras across Northern America.
Source: Teen Vogue
