BloBar in Defence Colony, Delhi, is India’s first blow-dry-only salon. Sargam Chopra, Founder, BloBar, speaks about the transformative power of a simple blow-out.
In a country where most women underestimate the magnitude of a humble blow-out, Delhi-based entrepreneur Sargam Chopra felt a compelling need to create a ‘girls club.’ It’s a place where ladies could hang out, get spoilt, exchange ideas and engage in conversations over mocktails or coffee. And that’s when BloBar was born. We speak to Sargam about what makes the place so special.
How did the idea of coming up with a blow-dry salon occur to you?
Blow-dry bars have become a quite a rage in the West. Back in San Francisco, where I lived earlier, I often visited them with my girlfriends. After moving back to India, I wanted to create a fun experience for ladies here, so I decided to go ahead and launch one.
What is the USP of the BloBar?
Our USP is the overall experience. Our interior is actually set up like a bar. The mirror is behind the client and the ladies sit in a row facing me behind the counter. They sit close enough to be able to talk to each other and have conversations. We turn them around to see their hair only after the stylist is done. Our USP is ‘conversation and networking over good hair’.
How did you work the finances out?
I have been super lucky. I have a phenomenally supportive family that has given me unconditional support. We don’t come from a business background, so my funds came from the hard -earned and carefully saved money over years of working 9 to 6 shifts. What started off as dinner conversation with my close friends in the US took about a year and a half to become a reality.
Tell us about the services you offer.
The bar menu features a variety of styles named after cocktails – from Mithi Lassi (for girls up to 12 years) to Patiala Peg (if straight and sleek is your mantra) to Cosmo Masala Marke (loose curls to glam up your Saturday night). You can add an extra braid to your blowout or pamper your locks with a Moroccan Oil Intense Hydrating Mask. Apart from blowouts, we offer haircuts, hair spas and hair colour. We use only premium products like Balmain and Moroccanoil among others.
What does it take for a hairstylist to come up with his/ her own independent space?
Grit, patience, the ability to financially withstand at least six to eight months of the business, assuming you don’t make any money for the first few months. When it’s your own baby, you have to forget about yourself, family and everything else that may have mattered previously. Be prepared for sleepless nights and handpick a rock solid team to back you up.