Savio John Pereira decodes the workings of the salon industry

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Celebrity hairstylist Savio John Pereira on top trending looks and styles for the season

Award-winning hairdresser, Savio John Pereria is renowned for his avant-garde styling. Having worked with Bollywood A-listers, Priyanka Chopra, Neha Dhupia, Sonakshi Sinha, Shilpa Shetty and many more – Savio has carved a niche for himself in the hair and salon industry.

Savio is also the Creative Director for WAHL India and has also done the Trend Vision for Wella Professionals in South East Asia. He is currently the Education Director for IKONIC Professional. He talks to Professional Beauty on the season’s topmost trends, salon management tips and so on.

What are the season’s top hair trends, for both men and women?
Women are favouring soft side bangs as well as long layers, although too many layers are not in style either. Instead, movement and texture are in the spotlight for long hair. As for hair colours, global colouring in natural browns and auburn with a play on highlights seems to work well. For the men, the mid-length textured look or blended undercuts are working out. In styling, loose waves are being used to create movement and texture on long hair with tongs of different sizes.

Could you give us a few tips on effective salon management in the beauty industry?
I would suggest to get a close family member involved in the business too. I recommend family as there is a trust factor involved and it is someone who believes in your vision and passion. Have a close support system with a clear idea of what’s going on the business could help you immensely, than doing it all alone.

What are your insights on the current hair and salon industry?
The hairdressing business is on a different level altogether — the knowledge rate is higher and so is the attrition rate. The younger generation is passionate but they don’t believe in long-term commitments. It can’t be helped, but we must focus on finding ways to retain young professionals. Catering to regular clients or editorial/film/celebrity styling?
Working on clients is always fun, you get involved with the person. Editorial and movies, on the other hand, become very mechanical until and unless you are designing in and out but otherwise sitting inside the vanity van is monotonous. There is no creativity that comes out in fashion weeks either, unlike regular clients. There is more flavour to being in a salon.

How is the Indian consumer evolving?
The younger generation of consumers certainly knows what they want. They are well aware of what is available and often understand how to use to their best advantage.

What is your advice to the younger generation of hair professionals?
Try to maintain consistency and stability in your work, especially as a growing artist. Spend at least two and a half years with any organization you are working for. Constant job changes will only slow down your learning process.

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