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Schwarzkopf is back with Global Masters

by Arun Shirishkar

Schwarzkopf Professional brought to you the world premiere of Essential Looks Global Masters 2 virtually

Schwarzkopf Professional presented a virtual global showcase, ‘Essential Looks Global Masters 2020’ on 24th and 25 th August 2020. As we have transitioned into the “new normal” it is creativity, inspiration and education that will drive the hairdressing industry forward.

Schwarzkopf’s community
Everyone from across the globe tuned in for the latest in hair fashion trends inspired by the runway, by social media across Schwarzkopf’s community. This was an incredible platform for the hairdressing community to come together, witness and advance their knowledge on essential hair skills that helped differentiate their mastery in the industry. At this virtual event, everyone was one. Bound together by their love of hair. Rethinking, reworking, renewing and always reinventing hair. 

Wise words
Simon Ellis, International Creative Director for Schwarzkopf Professional says, “Our world has changed and one clear positive has been the explosive growth in online hairdressing education, which is a recognition that upskilling is critical to succeeding in the post-COVID and ‘new normal’. So, now is the time to further build on this excellent digital education footprint. I am very proud to have presented the first-ever online launch on Monday 24th August 2020, of our new Essential Looks Autumn/Winter 2020 Collection comprising a free to view hair show, followed by pay per view educational masterclasses. We created some wonderfully creative trends and new colour techniques, which I was really excited to share with everyone.”

Lineup of the event
For Schwarzkopf Professional Global Training of the Autumn/Winter collection, hair artists included the likes of Global Ambassadors, Lesley Jennison (@lesleyjennison), Tyler Johnston (@tylerjohnstonhair) and Richard Ashforth (@richardashforth) as well as North American Colour Director and Essential Looks Ambassador, Rossa Jurenas (@rossajurenas).Corporate Vice President and International Creative Director at Schwarzkopf Professional, Simon Ellis, hosted the event.

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