Schwarzkopf Professional unveiled the new Igora Royal collection Looks co-created with their Global Hair Artist, Florian Hurel in an educational workshop at Mumbai.
A leading hair cosmetic brand, Schwarzkopf Professional, hosted an educational workshop of Royal Alchemy, following the launch of their flagship colour brand, Igora Royal at Mumbai on 21st July 2022. The workshop witnessed the unveiling of the Igora Royal collection of looks co-created with Schwarzkopf Professional Global Hair Artist, Florian Hurel. The event was attended by the celebrity stylists and top technical heads from leading salon chains not just from Mumbai Pune, Indore, Delhi and others.
The event opened with a show stopper distinct looks which were co-created by Florian Hurel, exclusively for Schwarzkopf Professional with models sashaying down the ramp showcasing the marquee looks.
When asked about insight on the newly launched colour range, Florian stated, “Igora Royal continues its quest to fuel creativity and confidence among colorists & ‘Royal Alchemy’ is a clear testimony to this. As an artist, it was a very exciting & fulfilling experience for me to curate these distinct, aspirational yet wearable looks which puts on display one’s individual style and creativity. Igora Royal has definitely succeeded in re-establishing a new standard in colour mastery”.
The second segment of the event exhibited a watch and learn session by Bony Sasidharan, National Key Accounts Manager, Schwarzkopf Professional on the evergreen bob cut, where he explained a step-by-step process on the bob cut. Along with Bony, there was a look and learn session on hair colour by Rohit Gaikwad, Area Technical Manager, Schwarzkopf Professional, where we demonstrated a colour trend called ‘ Vivid Pastel’ by Royal Alchemy. Both the sessions were full of knowledge and valuable insight for the community.
And in the last segment of the event, Melissa Hughe, National Head of Education, India took the audience through the education journey of the global brand. And last but not the least, the event concluded with a finale showcase of yet another Igora Royal collection of looks by Florian Hurel co-created with Schwarzkopf Professional.