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Shine Janarthanan Creates Her Exclusive Betta Fish Collection

by Priyanka Parshurami

Shine Janarthana Founder and Director of Time Machine Salon & Academy says “Love your art and it will love you back” In an exclusive rendezvous with Priyanka Parshurami, Shine spills beans on her exclusive Betta Fish Collection.

Here’s the excerpt from the interview.

What was the inspiration behind creating this collection? And Why Betta Fish?

I am someone who loves the underwater beauty and the various creatures that thrive on the seabeds. So we picked the artistically crafted and painted Betta Fish. A beauty of god’s creation.

Time involved in the planning and execution phase for this collection?

We started to plan the collaboration around 4 months ago. The process included model hunting the references for the collaboration and the mood board.

What was your approach towards creating and executing the looks, and was it any different from your routine approach?

We got an opportunity to showcase our talent on the young gun stage of an expo. And the thought process to do something creative kick-started from that day. 

Yes, of course, this approach was very different from the regular routine and planning. The idea of designing a collection takes much longer time unlike what one would do on a client.

Which is your favourite look out of all of them?

My favourite look is the red, white and blue gradient colours. As the hair movement looks stunning. And this was the look that took the maximum amount of time to execute it.

This particular look is also selected in the Semi-Final round of the International Beauty Industry Awards 2023 under the  ‘Hand Painted Colour’ category.

Selected in the Semi-Final round of International Beauty Industry Awards 2023 under the  ‘Hand Painted Colour’ category.

What is the one important aspect an artist has to keep in mind while brainstorming about a new collection look?

The most important aspect is to be yourself and take inspiration from things that you love.

You had been part of the loreal pro-education shoot, French Balayage squad. Can you tell us about your experience with that project? And is there a difference between creating an educational look versus a commercial look?

I am very grateful to L’Oréal for having faith in my art. It has been a great association and exposure being a part of the French balayage squad and the various shoots with L’Oréal. And also there is not much of a difference between creating an educational look and a commercial look. As the look is created for educational looks so that they can be commercialised.

One message to aspiring make-up artists?

Love your art and it will love you back.

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