SKINCLUSION between Priyanka Chopra Jonas and Obagi

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 Obagi announced the launch of its SKINCLUSION initiative which is designed to elevate the global dialogue about diversity and inclusivity. Future more, it talks about the conscious choices made by us to see beauty in all of our differences. The initiative features SKINCLUSION ambassador, actor Priyanka Chopra Jonas, who has been dedicated to fighting for inclusion and diversity.

Diversity and Inclusivity
Obagi’s SKINCLUSION initiative focuses on the need for people around the world to be fully inclusive and helps us recognize our own unconscious biases, specifically surrounding skin tone. Unconscious biases are attitudes and stereotypes that are largely unintentional, automatic and outside of our awareness. Unconscious biases can cause “blind spots” that prevent us from seeing the beautiful humanity we all share. Recognizing our own bias may allow us to challenge it, overcome it and ultimately, create a world where diversity is celebrated.

“The initiative supports the idea that we should be more conscious about everything we do, including how we address the automatic assumptions we make about others based on their skin tone. We all have unconscious bias, and it’s up to all of us to recognize it and be the change we want to see in the world” said Priyanka.

OBAGI Raises The Bar
Obagi has pioneered many skin care advances, including being the first medical skin care brand to design its clinical research protocols to cover all six skin types across the Fitzpatrick skin spectrum. The Fitzpatrick skin spectrum is a scientific classification that identifies six different skin types according to the amount of pigment in the skin and the skin’s reaction to sun or ultraviolet light (UV) exposure.

Obagi believes that protecting and nourishing skin depends on developing a skin care regimen with a provider, and choosing products that are highly effective, clinically proven and right for an individual’s specific skin type, age and skin care needs.

As part of the SKINCLUSION initiative, Obagi is supporting groups who work to expand diversity and inclusion efforts around the world, including the significant work being done by the International Cultural Diversity Organization (ICDO) and Project Implicit. One can visit SKINCLUSION.com and take the Skin Tone Implicit Association test and join the global dialogue celebrating diversity and inclusion.

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