Infused with the latest funding of USD 50 million, Sugar Cosmetics’ aim of going public is now in sight.
The Indian Direct-to-Consumer (D2C) brand Sugar Cosmetics has received a funding of USD 50 million in its series D funding round, said a report on CosmeticsDesign-Asia.
Sugar Cosmetics was launched in 2007, as an online brand and has since expanded its retail footprint to over 35,000 outlets in over 500 cities. Even during COVID-19 times, the brand launched 60 stores and celebrated its 100th brand-owned store in May 2022.
Sugar Cosmetics has also launched a new product to cater to the multifunctional hybrid product trend.
This funding will help the firm inch one step closer to achieving its ambition to strengthen its retail footprint.