Bollywood newbie and multi-talented gal Tara Sutaria is the face of Bobbi Brown Cosmetics in India.
“I am incredibly excited to be the first Indian Brand ambassador of such an iconic global brand, Bobbi Brown Cosmetics. Having grown up in an arts environment, I have a special appreciation for beauty both in reel and real life. The brand’s inclusive celebration of confidence and individual beauty, its cult products and broad range of shades for all skin tones makes it timeless and especially relevant for the Gen Z – just like me,” says Tara Sutaria on her association with the make-up brand.
The announcement of Tara being the first Indian face for Bobbi Brown was made at an exclusive press event at INOX Insignia multiplex in Inorbit Mall, Malad, Mumbai. The press meet was organised within one of the cinema halls, and was kickstarted by Rohan Vaziralli, General Manager, Estée Lauder Companies India. He first showcased a behind-the-scene video of Tara’s ad campaign followed by a formal introduction of Tara as the brand ambassador. Tara reminisced about her days in London when she used to save up money to buy Bobbi Brown products. Lipsticks were a favourite with her even back then.
“We are delighted to welcome Tara to Bobbi Brown as the first Indian face of the global prestige beauty brand. The brand’s direction and vision to have a confident and independent woman like her will definitely resonate with today’s modern Bobbi Brown consumer while remaining true to its roots. With Tara, we look forward to creating many such memorable campaigns that inspire women every day,” he said.
Tara revealed two new handpicked shades, from the Crushed Liquid Lip collection: Cherry Crush and Juicy Date. She also unveiled her first brand campaign. The two shades of lipstick chosen by Tara are perfect fits for a lady’s day and night looks. After the press event, Tara proceeded to the atrium of the mall where a gala set up was made for the public announcement of Tara Sutaria as the first Indian brand ambassador for Bobbi Brown Cosmetics. Her presence pulled in hordes of crowd to the venue as everyone was eager to catch a glimpse of one of Bollywood’s most promising stars.