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The Ayurveda Co raises undisclosed amount from GetVantage, Velocity, and Shiprocket Capital

by Arun Shirishkar

The Ayurveda Company (TAC) has raised an undisclosed amount in various rounds of funding from GetVantage, Velocity, and Shiprocket Capital through revenue-based financing. The company will deploy these investments for marketing growth, inventory capital and employee/ workplace benefits. The brand aims to target the growing digital consumers of India in the D2C personal care space. It is the second venture of founders Param and Shreedha after the success of their first entrepreneurial endeavour Khadi Essentials (KE) Healthcare.

“Amalgamating the vision of TAC with learnings of Khadi Essentials, our dream is to create an international D2C Ayurvedic entity for the global millennials. Being entirely bootstrapped. KE’s revenue had been the primary source of TAC’S funds. Our idea is to bring out unique, innovative and concern-led products in the skin care and hair care range that are a perfect blend of Ayurvedic principles and naturally derived scientific formulation and eventually extend the product portfolio into the wellness and nutrition domains. We are preparing ourselves to become India’s fastest growing D2C beauty and wellness brand and this partnership with our RBF friends will help us in giving the right launchpad to TAC before the Pre Series A round,” said Param Bhargava, Founder, The Ayurveda Company (TAC).

TAC products have been attractively priced to ensure that they cater to a really large and global (specifically in the US, Europe, Australia and the Middle-East) consumer base. It is also slated to enter international markets soon. This outreach to global audiences is likely to be one of the biggest developments for the company. Further, there has also been a greater emphasis on making TAC’s D2C webstore to generate higher revenues for the organisation.

“We are working on multiple unique SKUs for the next four quarters with launches across beauty and personal care, natural makeup and wellness and nutrition that are scheduled to take place soon growing our portfolio to 100 unique SKUs. We began with a team of three in January 2020. This number grew to 20 in July and eventually over 60 members in July 2021. By the end of this financial year, the TAC family is likely to grow even further and become 100 members strong,” said Shreedha Singh, Co-Founder, The Ayurveda Company (TAC).

Complete quality control is at the core of TAC’s ethos with the highest benchmarked quality standards. Its cruelty-free products with no sulfates, parabens and other harmful chemicals make it a rightly priced brand with the right products. Launched in April 2021, TAC has been steadily moving towards the ambition of becoming a loved and fast-growing Ayurveda brand. By the end of the first quarter, it managed to reflect a monthly run-rate of US$ 70,000.The vision for the company is to become a global brand within the Ayurveda sector and help and promote adoption of Ayurveda by one and all.

As Param Bhargava shares, “In the next three to five years, we aim to cover the holistic portfolio of the Ayurvedic lifestyle while keeping it contemporary. We understand this business well and possess huge data insights for the right product roadmap. Along with being extremely consumer and data centric, we also love building and working with technology, and are building a world-class app to engage our consumers and provide Ayurvedic consultation in the future.”

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