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The Body Shop

by Arun Shirishkar

India to get 20 new The Body Shop stores this year

Intro: The Body Shop is bullish about the Indian market like never before. It is all set to expand its retail footprint with 20 new stores across India in 2019.

While the beauty market in India is expanding at a dignified pace, there is growing awareness amongst the consumers about cruelty-free and eco-friendly beauty products. The well-travelled, social media savvy customer, today, wants to take care of themselves but with minimum damage to the environment. The Body Shop is a brand that is synonymous with ‘clean beauty.’ It’s a tag that the brand has been proudly wearing since the past 12 years. Now, the brand gears up to increase its retail footprint and make its products accessible to more Indian consumers.

According to Retail News India, The Body Shop will open 20 stores in India in 2019. Vishal Chaturvedi, General Manager-Retail – India, Sri Lanka and Bangladesh, The Body Shop, says, “The brand is a one stop shop for new and trending beauty products and ingredients. We have ranges across skincare, bath and body, haircare, make-up, men’s grooming range and gifting. Perfected by centuries of wisdom, the brand brings to its cusotmers the finest natural ingredients, refined textures and delicate fragrances, from purifying and firming clays, sensorial and luxury oils, refining natural scrubs and decadent creams.”

All the products of the brand are made exclusively in the UK and supplied across the world. India is one the fastest growing markets and among the top markets for The Body Shop.

“We have been in India since 2006 and have 175 stores across the country. We have presence in 60+ Indian cities and over 600 towns and cities through own e-commerce channel. The brand is known for its ethical positioning with strength of natural ingredients, community trade programs, animal cruelty free and 100 percent vegetarian products. The Body Shop has a fast growing consumer base. We are expanding into new markets and are a leading global beauty retailer in the country,” adds Vishal.

The brand’s pillars are naturality, animal cruelty free and activism and the stores celebrate this through their ambience and every customer touch point.

Apart from the metros, The Body Shop is quite popular in tier II cities such as Guwahati, Siliguri, Jammu, Aurangabad, Patna, Nasik, Mysore, and Calicut. “We shall be opening 20 more stores this year in 2019, establishing our footprint in new cities to make ourselves even more accessible to new customers,” Vishal confirms.

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