The Body Shop’s initiative against animal testing


The Body Shop and Cruelty Free International garnered 8.3 million signatures against cosmetic animal testing on World Animal Day.

The Body Shop came up with a unique way to celebrate World Animal Day. The brand, known for its campaign against animal testing in cosmetics, came together with Cruelty Free International. The two organisations presented 8.3 million signatures against cosmetic animal testing to the United Nations Headquarters in New York City. Their purpose was to create a global framework to end animal testing while advancing the United Nations’ sustainable development agenda.

The petition signatures, collected from supporters around the world in just 15 months, call on the countries of the UN to formalize an international framework to end cosmetic animal testing, everywhere and forever. Cosmetic animal testing is cruel, old-fashioned, expensive and inefficient. Today, there are more reliable alternatives. The Body Shop and many other cruelty-free companies use innovative and effective cruelty-free ingredients in all their products, all tested through non-animal methods.

Cruelty Free International estimates that more than 500,000 animals each year are used in cosmetics testing. A global framework is the only way to eliminate animal suffering and create a level playing field around the world.

“We are determined to finish what Dame Anita Roddick started back in 1989, and today we are at the United Nations to call for collaboration among the cosmetic industry, civil society and governments to finally end cosmetic animal testing everywhere,” said David Boynton, CEO of The Body Shop.

“A global framework is the only way to truly eliminate animal suffering,” said Michelle Thew, CEO of Cruelty Free International. “The petition demonstrates that across the globe, people want this practice to end.”


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