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The permanent blow-dry effect by Schwarzkopf Professional

by Arun Shirishkar

Hair woes no more. Schwarzkopf Professional have come up with a hair smoothening technology that looks every bit natural and saves time of customers and your business.

What’s in store?
GLATT, a permanent smoothening service with a blow dry effect lasts up to 3 months. It is a hair system designed to permanently straighten naturally curly, wavy or frizzy hair; this product combines straightening performance with care. 

If your customer’s woes are a paucity of time, inconsistent results, unmanageable, frizzy and ‘impossible to tame’ hair, this permanent smoothening process or GLATT is the perfect offer for your clients. It is a reliable method that results in straight hair which is not only perfect but natural looking too.

The hair caring formulation of this treatment guarantees durable performance while ensuring that the condition of the hair remains shiny and healthy. Coupled with a pleasant fragrance, it offers a soothing and calming experience during the hair service.

The Making Of GLATT
GLATT has been developed by understanding the complex structure of the hair, including its essential cortex architecture. It is formulated after an in-depth review and learning of the internal hair bonds, which is ultimately responsible for the shape.

“In a perfect marriage of technology, style and performance, Schwarzkopf Professional is excited to introduce the GLATT permanent smoothening service. In keeping with our ever-changing needs, this service brings alive every customer’s dream of having fuss-free and good hair days every day. Wash and wear and you are good to go, it’s almost like having a permanent blow dry! What is more, the service is performed using our cutting-edge straightening system – GLATT, a hairdresser favourite range. Now you can certainly be ‘Glatt’ to be smooth!” Shama Dalal, Head of Marketing, Schwarzkopf Professional. For the customers of your business who are looking reduce frizz, require smooth, manageable hair and volume control, GLATT is an efficient, time saving solution. Your customers can bid goodbye to ‘bad hair days’ and welcome a neat and shining look as your business uses this product new product by Schwarzkopf Professional.

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