For the first-time, Salon Management Congress dedicated one whole day for in-depth workshops conducted by industry experts.
SMC, curated by Beaute Espace Media and Professional Beauty India, is a premier business conference focussed on the trends and developments in India’s beauty industry. The 2-day event that has successfully completed four editions – two in Mumbai and two in Delhi – brings together the best of salon gurus, veteran experts, and accomplished professionals under one roof to analyse and discuss the present challenges and future expectations from this dynamic sector.
Day 2 followed a new format of workshops presented by national and international professionals. This year’s highlights included the presence of Samir Srivastava – Chief Executive Officer, Jean-Claude Biguine; Sachin Kamat – Director, Employee & Customer Engagement, Enrich Salons; Savio John Pereira – CEO, Savio John Pereira Salons and Pierre Rennette – Vice President, Special Markets & Export at Olivia Garden, to name a few of the renowned names in attendance.
Details about Retail
SMC’s first workshop – a presentation on the essentials of retailing in salons was helmed by Subham Virmani – Director, Sales & Strategy, ESSKAY Resources and Pankaj Killa, Founder-Director, Head Turners, Kolkata. The well-experienced industry professionals shared insights on significant retail opportunities to upsell and cross-sell various product categories in salons. This was followed by a short session recounting the success story of Pierre Rennette – who shared a data-driven presentation on his professional journey and the making of Olivia Garden brand.
Let’s talk nails
Taking into account that nails are one of the quickest developing subcategories in the salon business, R Nail Lounge Director Ubaid Dandekar talked about the opportunities in the domain. From setting up a nail bar in salons to technicians’ training, Ubaid gave a step-by-step breakdown on how to structure a nail business, during his workshop session.
From brick to quick
Freelancing & Uberisation of the Salon Services – has turned into a noteworthy challenge for salon businesses. Veer Kaul – Director, Headmasters Salon shed light on concocting systems for salons to address this difficulty. ‘As freelancing is here to stay – brick & mortar salons cannot wish it away’, one needs to explore solutions, for example, creating a technology platform, salons coming together as a federation to deliver home service, and engagement with supply chain, etc.
Until next time
Geetanjali Agrawal – Head SSC Governance, National Skill Development Corporation, specifying the Government Mandate in Skill Development led the last workshop of SMC Delhi 2019. SMC is scheduled to return soon with its next edition slated for September 2019 in Mumbai, alongside the Professional Beauty Mumbai show at Bombay Exhibition Centre. And with that, the panel discussions and workshops too will make a bid for yet another successful edition with SMC Delhi 2019.