Inspired by fashion weeks across the globe and then distilled into relevant salon looks, the Essential Looks Royal Glory Collection from Schwarzkopf Professional celebrates the transformative power of colour within every trend: Magical Whimsy, Back to Classics and Artful Feeling.
The Royal Glory Collection
Schwarzkopf Professional recently presented an exciting digital showcase of the three-day Essential Looks Global Masters 1:2021 from 31st January to 2ndFebruary for salon partners. It showcased the latest trends along with the look and learning sessions in a digital environment for hairdressers around the world to access; whether they were at home, or in the salon.
“The Royal Glory Collection presented 3 dazzling looks- Magical Whimsy, Back to Classics and Artful feeling. This first edition of Essential Looks presented the trends as an inspiration into fashion-forward, relevant, salon-friendly hairstyles with unique skills and experience!” said Melissa Hudge, National Technical Head, Schwarzkopf Professional India.
Trend 1 – Magical Whimsy: Whimsy comes in unexpected contrasts, extreme proportions and dramaticsilhouettes. With a costume-like feel, but looks always forward, never back,with a fresh, modern ethos. The vintage shapes of this hair trend are accentuated by short, sharp,edgy cuts in cool shades of blonde. The Magical Whimsy is all drama, power and strength with a twist ofperfect imperfection.
Trend 2 – Back to Classics: There’s a whole #newfemininity on the runway, rooted in classicism and a love forsimplicity, poise and modernism. Today’s take on a trajectory that began with Dior’sfabled New Look embraced an understated confidence, effortless-yet-groomed,unapologetically assured, with beautifully cut, shiny, sleek hair in Ombre shades ofsoft, natural and opulent chocolate.
Trend 3 – Artful feeling: In an effort of wearing creativity on your sleeve, a noticeable shift towards handcrafting and inky techniques in fragile florals was seen that spoke more of texture and embellishment than straightforward print. This hair trend is freestyle, dreamily abstract spirited that celebrates the artisan. Artful Feeling chooses one-offs over mass produced, hand over machine, and is all about the individual and self-expression. For the hair, curls and volume abound in softly shifting shades of red, gold and beige.
Embracing The New Normal At Schwarzkopf Professional
“Schwarzkopf Professional is embracing the new normal with the Royal Glory Collection Essential Looks Global Masters 1-2021. With the world becoming a universal platform to showcase talents and innovations, the Royal Glory Collection is the compilation of looks from across the globe and is inspired by Fashion weeks. This 3-day event covered everything right from the latest trends, cuts and colours with global leaders, stylists & experts! The manner in which the market including trade partners, consumers and ourselves have adapted to the virtual world is indeed encouraging. We hope to keep going with this unrelenting spirit while bringing to you the best of the best in haircare to the fore, as always”, Shama Dalal, Head of Marketing, Schwarzkopf Professional India.