Molton Brown from UK is looking at expanding its presence on Indian shores with a bullish five-year plan.
During a recent visit to India, Mark Johnson, Global President, and Mark Hermann, Global vice President of Molton Brown UK, revealed their plans of bringing the brand to India. Positioned as a high end beauty brand UK, Molton Brown is planning on having 15 stores across India over the next five years, cited a report on economictimes.timesofindia.com. The brand was launched in the UK in the late ’70s.
In India, Molton Brown is looking at making an imprint through the direct and later omni-channel route. The brand stores will be located in luxury hotels and malls across the top metros. The company’s India partner is Berkeley Beauty Brands whose director Gaganmeet Singh also operates and manages brands like Bang & Olufsen, Creed Perfumes, Berluti and Tod’s in India.
The report also stated that Molton Brown is positioned as a high end beauty brand UK and its local market there accounts for over 60% of its global sales. United States is the company’s second largest market pegged at about 20% of its sales. The company is focused on growth in the Asia region and in India specifically. Hermann told ET that their brand spends approximately Rs 4.5 crore setting up a single store in any part of the world, excluding rentals.