Undo the damage done to your hair with TIGI’s new recovery system

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TIGI reveals #Whatcanyoudoin5minutes with the launch of ‘SOS’ Extreme Recovery Treatment

TIGI Copyright SOS Extreme Recovery Treatment
Now repairing previous heat damage and turning your hair to its former glory is possible with the new TIGI Copyright SOS Extreme Recovery Treatment from the Copyright Care range. This expert treatment system is created to understand individual hair concerns, repairs and reconstructs and gives the love and care that your tresses desperately need, making it your new Salon Hero. It is a service that restores your hair to virgin strength in just five minutes.

Goodness of ingredients
It contains Marine Protein Complex that penetrates the hair fibre right at the core. Not only does it repair the hair but also replenishes your hair with a year’s worth of lost protein. Along with Marine protein complex, it also contains black rice which is known to help fortify the hair fiber from within, elastin which is known to help increase hair flexibility and keratin which is known to help structural integrity.

Repair your hair
Clinically proven to repair internal damage and return hair back to virgin condition in just 5 minutes, TIGI Copyright Care SOS Extreme Recovery Treatment contains 100 times more Keratin than just using shampoo and conditioner. It’s simple to use and in just 5 minutes can be used to fortify hair, improving its internal condition. It can be used before or after a bleaching or colouring service or any heat or styling service to provide resilience and reduce the level of damage during the process. The treatment provides a custom repair system to strengthen bonds within the hair fibre, repairing internal and external damage.
TIGI Copyright SOS Extreme Recovery Treatment is now available at all premium salons nationwide.

In the words of
Mr.Pushkaraj Shennai, CEO, Lakmé Lever, “TIGI has always been known for its innovative consumer experiences with innovative products. SOS Extreme Recovery Treatment is a bespoke, customizable in-salon hair care treatment created to personalize the salon experience for each client as per their needs. I’m certain it will be well received by the Indian consumers”.

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