Streax Professional’s latest collection, Retro Funky hits the road as the brand announces Bollywood actress, Vaani Kapoor as their new brand ambassador
Streax Professional, the premium hair colour range specially crafted for salon professionals and technicians announced actress Vaani Kapoor as the new face of its brand at an event held in Mumbai, where the actress walked the ramp, launching the brand’s latest collection, Retro Funky. As part of the association, Vaani will feature in the brand’s print and digital communication campaigns. With this move, Streax Professional hopes to strengthen its appeal amongst millennials and the aspirational young patrons.
Let’s get retro funky
On the occasion, Vaani unveiled Streax Professional’s latest collection Retro Funky and walked the ramp in a magical mermaid look with her tresses in a vibrant shade of amethyst, which stands for intense beauty and feminine charm. Funky colours are emerging as the new rage in creative hair styling this season. Staying ahead of the trend, Streax Professional’s Retro Funky is a collection of bold and chic colours, which offers a range of fresh options for those looking to experiment with their looks.
Funky colours are the bright colours used mainly for highlights or in creative hair styling techniques like ombre or balayage. The new range from Streax Professional comes in three colours green, violet and blue and is targeted at teenagers and youngsters who are looking to find a style of their own. The collection’s imaginative use of colour seeks to allow room for individual expression while causing heads to turn. Retro Funky collection will be available at salons nationwide from October 2019.
VaaniKapoor X Streax
The new face of Streax, Vaani Kapoor said, “Streax Professional is such an iconic and path-breaking brand, and they have always championed the cause of self-expression. I am proud to be a part of this family now and look forward to our creative collaboration. It’s going to be great as I love experimenting with my hair with colour and styling!”