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Why videsi? Let’s be desi!

by Arun Shirishkar

This independence day, let’s come closer to home and celebrate our home-grown skincare brands

In the last few months, the war cry for ‘Vocal for Local’ has been pacing its way. On the occasion of the 73rd Independence day of India, we at Professional Beauty India bring to you a three part article series of indian beauty companies across skin, hair and makeup. These companies are the ones who have made their mark and are a complete bang for your buck!

Forest Essentials
If you are an avid skincare lover, this luxury brand promises to provide you with the wholesome experience. It evokes the true essence of the age-old, indian medicinal practice – ‘Ayurveda’. Thereby replenishing your skin with the goodness of natural products.

Neemli Naturals
Circling around the clean and sustainable beauty trend, Neemli naturals wins the heart of every mindful skincare lover. Their range of skincare products completely resonate with their philosophy – beauty needs no filter. Each product is packed with potent ingredients that helps revive your skin.

Dr Sheth’s
Counting as a blessing for every indian skin ailment, Dr. Sheth’s takes the first spot. Designed for the indian skin, the brand has successfully captured the attention of the millennials and they aren’t stopping now! Their concoction of natural and active ingredients is helping many skins to live a beautiful life.

Kaya
Leaving your skin ailments in the hands of a dermatologist is the best bet! And there’s no one better than Kaya. All the products by Kaya are made by skin health experts. Their brand virtue resides in providing best efficacy. Their quality of products have proved to benefit millions of skin types and we too can’t have enough of it!

Aroma Magic
Holistic approach towards beauty? Well, we are totally up for it! From the pioneers of aromatherapy in the Indian market, Aroma Magic has twirled the industry around. The brand philosophy of overall well-being have resonated well with their consumers, making the brand one of the icons of 2020.

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