Bhaane Group has announced a strategic investment in Simply Nam, the beauty brand founded by celebrity makeup artist Namrata Soni and Swedish entrepreneur Hanna Stromgren Khan.
The founders of Simply Nam set up the brand to meet the unique beauty needs of Indian women. It draws from Namrata’s 25+ years of experience with Indian and global clients. Now, Bhaane Group has invested in the brand to accelerate its growth in the beauty industry. The funding will help Simply Nam to expand its product portfolio. Further, it will help scale operations and double its monthly recurring revenue over the next year.
The brand focuses on high-performance, clean, and inclusive beauty solutions made for Indian skin tones and climates. Its products have gained massive popularity, with over 100,000 Kajals sold in just 3 months. Furthermore, its Hydrating Lip Balm became a viral hit with A-list influencers. With a 40% monthly repeat customer rate, Simply Nam has built a loyal and growing community.
This partnership brings together shared values and a bold vision. Bhaane Group will support Simply Nam’s journey with its strength in retail growth, digital platforms, and strong storytelling. It will help the brand grow into India’s most loved beauty name—at home and worldwide.
With this investment, Simply Nam is set to accelerate its growth through:
- Introducing new skincare-infused cosmetics to expand the product range
- Scaling up inventory and supply chains to keep up with rising demand
- Strengthening Simply Nam’s omnichannel presence across India
- Continuing to innovate in vegan, cruelty-free, and clean beauty designed for Indian consumers
This partnership goes beyond financial investment—it’s a shared vision to build globally relevant, proudly Indian brands that inspire and empower. Together, Bhaane and Simply Nam aim to redefine leadership in the beauty industry through authenticity, creativity, and purpose.
From the leadership desk
Anand S Ahuja, Co-founder & CEO of Bhaane Group, commented, “At Bhaane, we believe in empowering homegrown excellence and backing founders who are building for the future. Simply Nam represents the next chapter in clean, inclusive beauty for India, and we’re incredibly proud to support their journey as they scale new heights.”
Hanna Strömgren Khan, CEO and Co-Founder of Simply Nam, ‘’With Bhaane Group, we’ve found that rare alignment. This strategic investment is a launchpad for what comes next. It will empower us to introduce even more thoughtful, high-performance products, scale our educational content, and expand our omnichannel footprint across the country. Most importantly, it strengthens our commitment to building a beauty brand that proudly celebrates Made-in-India excellence.”
Namrata Soni, Co-founder of Simply Nam, “Having worked with Sonam for over 17 years, it’s incredibly meaningful to now build this brand alongside her and Anand — not only as close collaborators, but as people who genuinely believe in our vision and the quality we stand for. Their trust at such a pivotal stage fills me with renewed confidence, as Simply Nam continues to grow and earn the love and loyalty of our community.”