Bobbi Brown recently launched #InMySkin campaign. It introduces the Weightless Skin Foundation, a product designed to enhance the natural beauty with a lightweight, long-wearing formula. The campaign celebrates authenticity and self-expression through the personal stories of diverse women.
Bobbi Brown has launched its #InMySkin campaign, celebrating the power of authenticity and self-expression in beauty. It features Bollywood star, Tara Sutaria, known for her natural beauty and authenticity. Since late 2022, Sutaria has also been the face of Bobby Brown as the brand’s first-ever brand ambassador for the skincare line in India.
Central to this campaign is the brand’s new Weightless Skin Foundation. It’s a lightweight formula that promises to enhance natural beauty while offering long-lasting wear. It features Smart Skin-Balancing Technology, providing medium coverage that controls oil and maintains hydration, delivering a natural matte finish with 24-hour moisture. Available in 53 undertone-correct shades, it caters to a wide range of skin tones and types.
The #InMySkin campaign showcases the stories of several inspiring women who embody the campaign’s message. Bollywood actress Tara Sutaria shares how beauty fuels her confidence and self-expression. Makeup artist Nikki DeRoest reflects on how her beauty philosophy has evolved as she approaches 40. New York-based artist Karina Milan highlights the importance of representation for the LGBTQIA community within the beauty industry. Jessica Smalls, a Harlem native and skin cancer survivor, discusses how her journey through illness has reshaped her view of beauty. Celebrity makeup artist Carola Gonzalez emphasizes the need to showcase natural beauty, particularly for women over 50.
Launched on a large, global level, Bobbi Brown’s #InMySkin campaign aims to empower individuals to embrace their true selves and encourages them to share their unique beauty stories. By doing so, the brand hopes to inspire others to experience the benefits of the new Weightless Skin Foundation.