Bravado is all set to redefine men’s grooming with innovative luxury products. The brand led by Sumit Gupta recently launched a new product line in Mumbai. The brand is considered the epitome of men’s grooming innovation.
This launch emphasizes the brand’s commitment to self-improvement. The brand focuses on delivering a unique blend of style, quality, and sophistication to today’s man. Bravado’s thoughtfully curated collection spans four key categories. They include hair care, face care, beard and moustache care, and body care.
NEW OFFERINGS
Bravado has 23 product offerings, including the R3 Night Cream and Oculux Under Eye Gel. Their products incorporate eco-friendly, cruelty-free ingredients sourced globally. Notably, the Sans-Qua Waterless Facewash, Illuminate Face Serum, Artist Hair Pomade, Artist Crystal Hair Wax, and Face Sculpt Anti-Ageing Cream stand out. This is for their exclusive plant extracts and absence of harmful chemicals.
THE LAUNCH
At the launch, Sumit Gupta, the visionary behind Bravado, expressed his commitment to sustainable luxury. Gupta highlighted the brand’s eco-friendly practices, emphasizing the use of ethically sourced organic ingredients. He also mentioned biodegradable, reusable, and refillable packaging. Bravado takes pride in its minimal use of plastic, with 25-30% recycled materials in most plastic packaging, setting a new standard for environmental responsibility.
As the founder of Pankhkh Inc. and promoter of Mahika Packaging India Ltd., Gupta’s dedication to social welfare and environmental consciousness permeates Bravado’s ethos. The brand prioritizes collaborations with vendors and partners committed to sustainability impact assessments.
THE GREAT INDIAN DEBUT
Bravado’s debut in India included live demonstrations by expert stylists, showcasing its innovative products. The brand aims to capture a significant share of the Indian male grooming market, projected to reach $3.5 billion by 2030.
Bravado products are available on its official website and popular online platforms, including Flipkart, Jio, and Amazon. The brand products are readily available to explore the innovative range. It transcends cosmetics, embodying an ethical attitude toward personal care.