From SS24 to AW24 runways, rich red hues like Oxblood, Burgundy, and Merlot are making waves in fashion and hair. Discover how international hair experts are embracing and adapting this luxe trend.
As the fashion world embraces the richness of reds, shades like Oxblood, Burgundy, and Merlot are making a striking impact, both on the runway and in salons. From Gucci and Bottega Veneta’s SS24 shows to Prada and Ferragamo’s AW24 collections, these luxurious tones have been at the forefront of global fashion. Now, they are poised to be the defining hair colour trend of the season.
International Insights on Burgundy Hair Trends
Suzie McGill, Artistic Director at Rainbow Room International
Award-winning artists across the globe are thrilled by the resurgence of these deep reds. Suzie McGill emphasises the allure of darker, richer reds for autumn and winter. “These shades add a beautiful lustre to the hair, creating a luxe finish that is perfect for the season,” she shares. Suzie loves crafting a ‘merlot’ shade by blending red and blue tones, ideal for brunettes seeking a subtle yet sophisticated update. Whether on short, cropped cuts or enhancing curly textures, these shades bring depth and dimension to any hairstyle.
Ashley Gamble, Owner of Ashley Gamble Hair
Ashley Gamble is equally enthusiastic. He describes the burgundy shade as “cosy and luxurious, yet vibrant,” making it an ideal transition colour for autumn. Its versatility allows it to flatter a wide range of skin tones and can be tailored to lean more red or purple, depending on individual preferences. “It’s going to be especially popular for adding richness to darker base colours,” Ashley predicts.
Brian Leo McCallum, Owner of ROAR Hair & Beauty Salons
For Brian Leo McCallum, the burgundy hue is a perfect fit for medium to dark skin tones. However, he adapts the shade for fairer complexions by incorporating lighter sections around the face. It helps creating a brightening effect that enhances the overall look. Brian also suggests incorporating burgundy into balayage for a lower-maintenance option that still offers movement and depth.
Tracey Ann Smith, Current Fellowship Hairdresser of the Year
Tracey Ann Smith has a unique take on burgundy. She blends this bold shade with rose pink, creating a multi-dimensional look that balances vibrancy with softness. By incorporating darker roots, she ensures a natural, low-maintenance grow-out, perfect for clients seeking longevity in their hair colour.
Seung Ki Baek, Creative Colour Expert at RUSH Hair
Finally, Seung Ki Baek loves pairing burgundy with sleek, blunt bobs, achieving a high-end, luxurious vibe. He often uses colour panels to create reflective sections within the hair, adding an extra layer of creativity for those seeking a daring yet sophisticated look.
Burgundy, with its rich, luxurious tones, is set to dominate the hair colour landscape as we transition into the cooler months. Whether you’re looking for a subtle update or a bold new look, these shades offer endless possibilities. They truly ensure that everyone can find their perfect match in this trending hue.