Casmara recently launched an innovative product line for the Indian market. And also marked a 15-year fruitful partnership with Esskay Beauty Resources.
Casmara recently unveiled a groundbreaking range of innovative skincare products in the Indian market. And celebrated a 15-year partnership with Esskay Beauty Resources. Esskay Beauty Resources is the esteemed Indian partner of Casmara. The momentous occasion was marked with a grand event at Hotel Holiday Inn, Aerocity, New Delhi on 17th July. Moreover, an exclusive list of 250 guests comprising prominent industry figures and premium salon owners attended the event.
The launch event was a celebration of a thriving partnership along with unveiling of a new era of scientific beauty solutions for the Indian market.
Casmara’s Eye Perfection Treatment
The newly launched products include a wide array of skincare solutions backed by extensive research and development. The main highlight of the launch was Casmara’s Eye Perfection Treatment. This 6-step salon-use, eye-perfecting kit caters to people who are tackling aging effects in their periorbital areas and looking to beautify their eye contours. Meanwhile, other launches are designed for retail use. Sensations Vitamin Shot, Marine Plasma Fresh Serum, and Shine Stop are also on the retail list. Additionally, the product launch was followed by an on-stage product use demonstration by aestheticians from the Casmara team.
Experts Speak
Ankit Virmani, Director of Esskay Beauty Resources, and Subham Virmani, Director Sales & Strategy, Esskay Beauty Resources shared their excitement about the brand’s expansion in India, stating, “We are thrilled to have reached this milestone of 15 years of fruitful partnership in India. Our collaboration has allowed us to introduce premium international formulations to discerning Indian consumers.”
Kenza Bourezgui, International Business Manager, Casmara, also presented a detailed account of the products launched and expressed her delight at the journey shared with Esskay Beauty Resources over the years, stating, “Our partnership with Esskay has been nothing short of exceptional. Together, we have brought world-class skincare solutions to the Indian market, and today, we take pride in introducing even more advanced products that will set new benchmarks in the beauty industry.”
Successful Launch
The guests were entertained by a team of international artists. It bought an element of culture through its ensemble of performances. In the spirited atmosphere, guests networked while enjoying mocktails and dinner.
The launch event culminated in an engaging panel discussion. Industry experts and brand representatives from both teams participated in the discussions. The panel discussed the functioning of their new launches and contemplated wider subjects. The future of scientific beauty and the relevance of innovation in the Indian cosmetic market were topics of interest. Meanwhile, in response, audiences engaged in queries.