Conscious Chemist recently raised funding worth INR 12 Crore from Atomic Capital. Additionally, the brand appointed Apoorv Gautam, Atomic Capital’s Founder and Managing Partner, to its board of directors.
Indian beauty and personal care sector is likely to grow to US$ 34 billion by 2028, at a CAGR of 25% from 2023 to 2028. The rise is due to increasing disposable incomes, online penetration, and a focus on self-care. Additionally, a rampant shift toward high-quality products and effective, science-backed solutions are also major driving forces.
In such scenarios, Conscious Chemist is on a mission to deliver only scientifically advanced and clinically backed beauty solutions. Consequently, it is quickly becoming a major name in the Indian Beauty and Personal Care sector.
An investment from Atomic Capital will significantly contribute to the company’s strategic growth, particularly in scaling operations, optimising supply chains, enhancing marketing, and expanding product distribution. Along with launching new products, the brand aims to elevate customer experience through data-driven insights and enter new markets within the beauty and wellness sectors. As a digital-first brand, Conscious Chemist is ready to capitalise on the growth of online marketplaces and direct-to-consumer platforms, reaching tech-savvy consumers nationwide.
Commenting on the same, Conscious Chemist CEO Robin Gupta said, “We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”
Apoorv Gautam, The New Member of Conscious Chemist’s Board of Directors
Apoorv Gautam holds vast experience, serving as a board member for various brands such as Fitelo, Easebuzz, Plix, etc. He also worked closely with these consumer brands focused on high growth. Gautam is the founder of Atomic Capital, an early-stage fund with an operating VC playbook.
Apoorv Gautam, Founder & Managing Partner of Atomic Capital, said, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 Cr. ARR goal.”
Gautam further adds“The fund has seen strong love from the founder community and given the deal flow we have to be selective in our investments. We were encouraged by Conscious Chemist’s capital efficiency and are very excited to partner with the team. We believe in becoming a true partner in founders’ journeys and not just remaining a passive financial investor. Also, we have built a strong ecosystem of support and Conscious Chemist has already started leveraging our network.”