Bangalore, one of the most happening cities in the southern part of India, bustling with beauty enthusiasts, socialites, and influential personalities is enjoying the largest beauty and hair expo in South East Asia. As Day 1 of Professional Beauty India concluded with unmatched zeal and power, let’s find out what all it had to offer.
February 26, Day 1 of the Professional Beauty India at Princesses Shrine Palace Grounds saw overwhelming participation from people across the nation. With several renowned and upcoming brands, the show recorded a footfall of several hundreds of people between 9 am to 6 pm.
Bustling with new launches, live demos, sessions, and much more, PBI was a great stage for all to learn and grow. With several new launches, the audience also got an opportunity to gauge the trending tools and products that can skyrocket their career. Furthermore, they got the golden chance to first-hand witness the usage and features of the same. Thereby enhancing their knowledge and know-how. Attendees also had the chance to learn several different techniques and looks from industry experts.
Let’s delve deeper into the highlights of the show:
New Product launches:
Across segments like tools, hair, makeup, beauty, and education, the first day witnesses a plethora of new launches. The brands brought cutting-edge technology and state-of-the-art formulations to the fore. Here are some of the noteworthy launches:
- Skincare brand, Ozone launched the Ozone D-Tan Facial Kit for tan-free, bright skin. Ozone also launched Ozone Power Vitamin C Facial Kit- for a bright, spot-free complexion.
- Europe Girl launched its second skincare revelation for 2024 – Moisturising Primer Cream.
- Glam launched a next-generation LED lamp 7.0.
- 3TenX, a new haircare brand, launched its range of salon and retail haircare products.
Live Demo Stage at Professional Beauty India:
As always, the show also had hair and beauty demo stages where the audience was thrilled with several insightful live demos and informative sessions. The industry experts who conducted these sessions opened floodgates of techniques, tips and tricks for the attendees.
Here are a few demos that graced the stages:
Hair Stage:
- Gourav Bhardwaj, National Education Head, Ikonic Professional showcased a bridal and a red carpet look.
- The renowned hairstylist, Atharva Takke was present on stage on behalf of Beauty Garage to showcase tips and tricks with the ScalpSense range.
- The famous, celebrity stylist Agnes Chen showcased the usage of the groundbreaking Olaplex range.
Beauty Stage:
- Dolly Bhatia grabbed everyone’s attention as she went on to introduce the product range of PBI Skin Partner, Skinora.
- Further, Sushma Shetty showcased some exceptional looks for a reception, on behalf of Europe Girl.
- Soft Gel Extensions were also demonstrated by Disha Pandya from Shills Professional.
Bringing together beauty enthusiasts, professionals, brands, and experts from across the nation under one roof, PBI is a Pandora’s box of opportunities. With a chance to exhibit, learn, and network, there’s nothing that one can miss at the show. Stay tuned for more about how Day 2 unfolded for Professional Beauty India in our beloved Bengaluru!