Dia Mirza talks about taking care of her skin under the sun with Lotus Organics+.
Bollywood beauty Dia Mirza has been the face of Lotus Organics+ for long. Hence, she was the obvious choice for the premium organic beauty brand’s latest campaign. The new sun care campaign revolves around the brand’s mineral-based sun care range. Dia will appear in a new digital campaign, which will run across social media and OTT platforms. The campaign revolves around the Lotus Organics+ sun care range that comprises three mineral-based sunscreens. These are natural, chemical-free and enriched with the benefits of 100 per cent certified organic extracts.
Like other signature formulations of Lotus Organics+, the sun care range, too, contains natural ingredients. These include minerals that creates a physical barrier, deflecting sunrays unlike traditional sunscreens that use chemicals to absorb UV rays. Additionally, these long-lasting sunscreens provide broad-spectrum protection against both UVA and UVB rays. Also, Lotus Organics+ is a socially responsible brand with a strong commitment to the environment. Mineral-based sunscreens are environment-friendly, biodegradable and do not harm marine life and ocean ecosystems.
The brand’s new film shows Dia in the outdoors, surrounded with greenery embracing a bright sunny day. Facing the sunrays, Dia asks: What would you like to apply on your skin while stepping out, minerals or chemicals? Further, she emphasises that her personal preference is the Lotus Organics+ Sheer Brightening Mineral Sunscreen SPF 50. This sunscreen is 99 per cent natural, with a non-greasy texture.
Moreover, it is preservative-free and keeps her skin glowing, thanks to 100 per cent certified organic white peony flower extracts. Finally, the film showcases the entire range of Lotus Organics+ premium sun care range. It comprises Sheer Brightening Mineral Sunscreen SPF 50, Ultra Matte Mineral Sunscreen SPF 40 and Hydrating Gel Mineral Sunscreen SPF 30. This beautiful film ends with Dia promoting the brand’s message to ‘Live Organic’.
Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “Lotus Organics+ is a brand that uses only 100 per cent certified organic actives in its products. Sunscreens are an everyday essential and consumers deserve sunscreens that are organic, clean and efficacious. Our brand ambassador, Dia Mirza, is internationally recognised for advocating the adoption of a sustainable lifestyle and this resonates with our brand messaging.”
Furthermore, Dia elaborates, “I am a huge fan of Lotus Organics+ products since they only use 100 per cent certified organic actives. As an actor and an environmental activist, I tend to spend a lot of time in the sun and the organic mineral-based sunscreen from the brand give me complete protection. I feel it’s very important to use beauty products that are natural, free of toxins and healthy for our planet and ourselves. Lotus Organics+ embodies that idea of a sustainable and healthy lifestyle.”