Perfect Corp has released a global trend report titled ‘The Beautiful AI Revolution’. In the wake of Artificial Intelligence (AI), this report talks about the top generative AI trends in beauty and fashion.
Perfect Corp, a tech solutions provider and creator of ‘Beautiful AI,’ released their recent global trend report. It focuses on the power of generative AI in beauty and fashion. The idea is to help brands with insights into the rise of Generative AI in the beauty and fashion industries.
The report analyses big data obtained from Perfect Corp’s YouCam suite of apps, with a series of immersive and interactive ‘Beautiful AI’ features powered by top-of-the-line Gen AI technology. The analysis also highlights the power of Gen AI technology in creating attractive beauty and fashion experiences. It further helps in identifying the most predominant ways consumers look for inspiration digitally. The report also talks about the AI trends in beauty and fashion that might take the industries by storm in 2024 and beyond.
A Blend of Beauty and AI
Key takeaways from the Gen AI Trend report:
- Surge in interest in casual fashion:
The Gen AI fashion experience was sought to access style inspiration for day-to-day casual dressing. Casual fashion styles were the most popular look in many regions, in tune with the larger shift towards athleisure in the post-pandemic world.
- 90s-inspired long hairstyles are the most popular:
App users took advantage of the Gen AI hairstyle experience to look for inspiration for their next hair transformation. As per the data, in 2023, many regions saw long hairstyles and 90s-inspired looks as the most popular hair looks to try on.
- Fantasy digital avatars to express creativity:
The AI Magic Avatar experience was most sought after by the app users to express creativity with Gen AI, creating ultra-personalized digital twins. Fantasy and royal-themed avatars were the most popular themes across the world
- Gen AI is expected to be the key for enhanced virtual try-on experiences
Gen AI will elevate virtual try-on experiences in beauty, taking realism to new levels in the future.
- Personalisation in beauty and fashion using Gen AI:
Generative AI has shown an ability to personalise the shopping experience like never before. It greatly enhances and eases the shopping journey. Using this technology, consumers will be able to visualise different hairstyles, fashion looks and beauty trends in ultra-personalized ways.
Enhancing the Consumer Experience
“With ‘Beautiful AI’, we are transforming the world with digital tech innovations that make the world beautiful. It is exciting to share our newest global trend report highlighting the powerful impact Generative AI will have in the world of beauty and fashion retail,” said Alice Chang, CEO and Founder, Perfect Corp. “The possibilities for Generative AI are limitless, and as we look to the future, Gen AI is making the customer journey easier and more fun for both consumers and brands,” she added.