Ever since we have crossed over the COVID days and reached the new normal space, people have been focusing religiously on wellness. Now that holistic well-being and its importance have been highlighted with real-life experience, people are open to experiences that take care of their mental and physical well-being. Many emerging wellness trends are now on the rise to cater to people across the globe.
Owing to an increasing focus on holistic well-being and a significant increase in incomes, wellness is now in high demand. Moreover, massive urbanisation, e-literacy, and growing online influence are pushing people to experience rejuvenating and preventive practices. Over and above this, prevailing lifestyle disorders due to high stress levels and sedentary lifestyles are another reason why people are resorting to wellness activities.
Wellness tourism is a booming term. Including activities aimed to enhance and improve a person’s physical, mental, and spiritual well-being, is taking centre stage. Over the past decade, there has been a massive increase in wellness tourism across the globe. Wellness tourism now takes up a major chunk of the market share in the travel industry. Back in 2023, the market was valued at USD 909.82 billion. It is now likely to expand at a compound annual growth rate (CAGR) of 10.37% for 2024-2031.
Indian Wellness Market
If we speak to India, the wellness market is slated to be worth Rs 499 billion. With a plethora of traditional practices and Ayurveda being key Indian offerings, the country is also expected to be within the top 20 contributors globally.
With places like Gokarana, Kerala, and Rishikesh being the most preferred locations, the centres in these places see a massive influx of not just domestic but also international travellers every year.
Further, as per a survey done by CGH Earth Experience, in the year 2024, people are likely to focus on longevity and holistic health. Indian practices like Ayurveda and naturopathy are capable of heartily catering to both these concepts. Owing to the same, people are moving on from just looking good, to actually feeling good – inside out.
Emerging Wellness Trends in India
Sleep Epidemic
Sleep is becoming increasingly important. With hectic schedules and elevating stress levels, sleep is becoming a lost luxury. Several people are resorting to wellness retreats to fix their stress levels and sleep patterns.
Workforce Wellness
At workplaces, not just wellness leaves but wellness activities are on the rise, considering the impact of work burden on a day-to-day basis. Companies are now organising wellness trips and retreats for employees and their sanity.
Curative Wellness
Statistics indicate that the majority of preventive wellness visitors fall within the 30-50 age range, while those aged 50-59 primarily seek curative wellness. Both age groups acknowledge the need for sustainable lifestyle changes and seek personalised plans best suited to their needs and lifestyles.
Wellness and Detox Programmes For Men
The survey reveals a massive shift in the way men have been recently approaching wellness. More than just going to the gym, men are also focused on achieving holistic well-being that involves a greater focus on mental wellness.
Sources:
- Global Wellness Tourism Market Research Report by Insight Ace Analytic
- CGH Earth Experience