Kolkata, the city oozing with culture, glamour, and all things beautiful is ready to witness Professional Beauty India on April 22 and 23, 2024. As we set the stage for South Asia’s biggest beauty expo in Kolkata, Vidhi Arya gives you a sneak peek into the new launches in-store at the event. Read along and know what you can catch!
Professional Beauty India is all set for its much-awaited return to the ‘City of Joy’, Kolkata this month. The expo, taking place on April 22 and 23, 2024 at the Biswa Bangla Mela Prangan, will be full of new products and tools for everyone to enjoy. A wide array of reputed brands will be there with their exceptional new launches. Here is a glimpse into some of them:
The Sulphate & Salt-Free Series by Barcode
This series is made for those with dull, damaged and lifeless hair. The advanced keratin and biotin results in shiny, smooth, and healthy hair. The formula provides intense hydration and also nourishes and moisturises hair and scalp, thereby, improving their overall health. While it helps with stimulating hair growth, removing product residue and dirt from the scalp, and increasing blood circulation, it also addresses and combats issues such as hair loss, dandruff and clogged pores.
Hair Botox Treatment by Cabelo Chave Professional
The Hair Botox Treatment is a gel-based formulation that helps users achieve straight, shiny hair with greater elasticity. While the gel-based formulation allows enhanced absorption and coverage, the blend of oils and acids in the formulation reconstructs and hydrates the hair fibres. Further, the nourishing oils strengthen and repair damaged hair and combat frizz.
Pro Artist Ultra Definition Liquid Foundation by Forever52
The foundation boasts ultra-redefined pigments that help conceal blemishes, hyperpigmentation and imperfections. Bringing together skincare properties and makeup, this foundation has a matte finish yet also helps the user achieve hydrated skin. Formulated for all skin types and tones, it comes with a broad shade spectrum, ranging from fair, beige and olive to richer shades and everything in between.
Pacer Pro Hair Dryer 2500+ Watts by OZOMAX
The OZOMAX HD-405 Pacer Pro 2500+ Watt Hair Dryer offers an array of features including dynamic air flow, cool shot, two speed options, and hot, warm and cold temperature settings. The dryer boasts of an unbreakable body and over-heat thermos-protection. Furthermore, with two nozzle attachments and an extra-long and heavy cord, it stands as a suitable option for professionals in the salon industry.
System75 Gold by Studex
System75 Gold by Studex is a touch-free ear piercing system, that emphasises safety, hygiene and ease of use. It features a one-piece cartridge for smooth operation and proper alignment of the stud with the clasp. The system provides two instruments for simultaneous piercing. The studs remain visible both inside sealed packaging and when loaded in the instrument for easy identification. The cartridge can be loaded while still in its sterile package, enabling touch-free operation.
Ozone Power Vitamin C Facial Kit by Ozone
The kit provides users with a spot-free and bright complexion. It is packed with organic ingredients, such as orange peel oil, saffron extract, hibiscus flower extract and grapefruit extract. This mix works in a synergy to address fine lines and wrinkles and provides youthful radiance. Furthermore, the antioxidant formula shields the skin against environmental stressors, making it more resilient. The facial kit by Ozone diminishes dark spots, evens your skin tone, and makes the skin refreshed and rejuvenated.
To explore more cutting-edge products and tools, don’t forget to attend the show in Kolkata on April 22 and 23. Register now!