Godrej Consumer Products has named Tori Davis-Artis as the new Chief Commercial Officer for Hair Care, North America. The brand offers personal care, wellness, and home care products in over 85 countries. Read along to know more about this development.
Godrej Consumer Products has appointed Davis-Artis as the Chief Commercial Officer for Hair Care, North America. Under this role, she will lead commercial strategies and drive growth for several products and brands. It includes brands like African Pride, Just for Me, and Darling under Strength of Nature. She will also manage retail partnerships, ecommerce, and digital marketing. This move shows the company’s focus on strong customer connections and innovative products.
Davis-Artis brings over 20 years of experience in the consumer goods industry. She was recently the Chief Operating Officer at Walker & Company. There, she handled commercial operations and product development. Before that, she also helped grow Bevel’s retail presence from under 1,000 to over 10,000 stores, including Target, Walmart, Ulta, and beauty supply chains.
Davis-Artis has also spent more than two decades at Procter & Gamble. She worked on top brands like Olay, Old Spice, Pantene, Tide, Pampers, and Bounty. She led commercial strategy and go-to-market plans across various business units and sales channels.
Her strengths include omnichannel growth, inclusive brand building, and operational excellence. Her appointment supports Godrej’s goal of expanding and evolving in the North American market.
From the leadership desk
“I am thrilled to welcome Tori to her new role and am confident that her visionary leadership will foster collaboration and innovation. Her extensive and unique experience is ideal to driving significant growth and further building our brand communities,” said Chitwan Singh, CEO and Managing Director of Godrej Consumer Products, North America.
“Joining Godrej to lead Strength of Nature Sales & Marketing feels like coming full circle. These brands have been a part of my life and my community for as long as I can remember. It’s an honour to now help shape their future. I am especially inspired by our commitment to serve the underserved — to create high-quality, affordable beauty rooted in real science and real culture. There is purpose in this work, and I am proud to be part of a team that sees and celebrates the beauty in everyone.” said Davis-Artis.