In a conversation with Sanjiv Sharma, CEO, Grey Trendy Professional and Hairotic Men, Vidhi Arya delves deeper into what makes this brand a game-changer for men’s grooming.
As men become more conscious of their grooming routines, they deserve products tailored to the unique needs of their skin and hair. Enter Hairotic Men — a brand that incorporates a luxurious touch into daily grooming.
Hairotic Men offers more than just a range of grooming products — it embodies a lifestyle. Breaking away from the stereotype that self-care is reserved for women, Hairotic Men brings luxury to the grooming routines of the modern man. As a leading professional men’s grooming brand, it is specifically created for men and their specialised barbers. In today’s age of impeccable looks and polished appearances, Hairotic Men stands as the one-stop solution for premium grooming products.
Hairotic Men offers a premium range of men’s hair care, skin care, shaving essentials and beard essentials. The products are all developed, tested, and approved by a team of experts. Furthermore, they have been made with the finest ingredients to elevate the overall grooming experience of a man.
Hair Products
The brand offers a wide range of hair styling products. The range includes hair wax, clay, pomade, wax powder, styling gel, and much more. The brand products are all water soluble, do not cause itching on the scalp, and render perfect hold, volume, and shine.
Beard Products
Hairotic Men offers a complete Beard care Range. It includes a vast variety of products, such as Beard Oil, Beard Tonic, and Beard Shampoo for Beard Care. Additionally, it offers a Beard Brush, Beard Balm, and Beard Silicon Velvet for styling. This Beard Kit is a must for every men with facial hair. The beard oil is made with argan oil. It is the key to growing and style your beard at the same time. The argan oil makes the beard look shiner, thicker, healthier and keeps it dandruff-free.
Face and Skin products
The brand has a range of face and skin products. Its 3 in 1 face Brightening Cream, Body and Face Exfoliating Scrub in charcoal and mint offer exceptional grooming for the face and body.
The Future Steps
Sanjiv Sharma mentions, “In Hairotic Men we all are always in look out for introducing something new and innovative in the Professional Men’s Grooming Product range. The brand keeps introducing new fragrances and innovative product packaging. Most importantly, it continues incorporating internationally advanced techniques and ingredients. We are launching the after-shaves and a few other products in smaller sizes so that salons have more opportunities to grow their retail sales counter with the introduction of new small-sized packaging.”
Modern Barber, Powered by Hairotic Men
Professional Beauty India, Mumbai is just around the corner. And, this season it brings the most-coveted Modern Barber Competition, Powered by Hairotic Men. In view of this partnership, Sanjiv Sharma says “When we first pitched the idea to Professional Beauty to do something unique for the Barber community along with Hairotic Men, they were as keen and enthusiastic as us for the same. Joining hands for Modern Barber Competition for its debut edition in India took this idea to another level altogether. We are very excited to be sponsoring the Modern Barber competition and are anticipating a huge pool of talent participating in this International competition.”
To learn more about the brand, join us at Bombay Exhibition Centre, Mumbai on September 30 and October 1, 2024. Register here for the show.