Innisfree has unveiled its first-ever brand film featuring Bollywood star Wamiqa Gabbi, its first-ever brand ambassador.
The brand’s awe-inspiring film, crafted by Social Whistles Studio, brings together elements of fact and fantasy. It invites viewers on an enchanting journey to Innisfree’s Island — the birthplace of the brand’s natural ingredients.
The narrative follows Wamiqa as she is magically transported to the lush, verdant landscapes of Innisfree’s Island. With breathtaking visuals, she explores the serene beauty of the island. She uncovers the origins of Innisfree’s pure and potent natural ingredients. The film subtly reveals the brand’s philosophy, blending storytelling with immersive visuals. It transports the audience into a world of skincare inspired by nature.
Adding to the charm is a whimsical rabbit that accompanies Wamiqa throughout her journey. It serves as a poignant symbol of Innisfree’s commitment to cruelty-free and animal-friendly beauty. Packed with rich visuals and meaningful symbols, the brand film stands for Innisfree’s dedication to sustainable, ethical skincare and its roots in the natural wonders of its iconic island.
What Wamiqa Gabbi Feels
Speaking about her role, Wamiqa Gabbi expressed, “Filming this felt like stepping into a fairytale. The film perfectly captures Innisfree’s promise of purity and care, rooted in nature. Being part of this film was an incredible experience. I’m honoured to be associated with a brand that cares for the environment and animals as much as I do”.
From The Leadership Desk
Commenting on the brand film, Paul Lee, managing director and country head of Innisfree shared, “This brand film is more than just a campaign – it’s a celebration of nature’s treasures and the purity that defines Innisfree. We wanted to create something that feels immersive and brings our audience closer to the origins of our products. We hope this film inspires Indian consumers to embrace skincare that is not only effective but also kind to the planet”.
Mini Sood Banerjee, assistant director and head of marketing added, “At Innisfree, nature is not just an inspiration—it’s our collaborator. From volcanic clusters to green tea seeds and cherry blossoms, every ingredient symbolizes the purity and effectiveness of nature. The song ‘Isle Be There’ isn’t just a creative touch in the film – it’s a promise that Innisfree will continue to bring the goodness of Island to skincare lovers across India”.