The premium beauty sector in India is truly in its glow-up era. India is rapidly becoming a hotspot for beauty brands with several international brands entering the market. Here are some new international beauty brands in India that you must note.
The Indian beauty industry is growing rampantly and transforming beautifully. A rising preference towards premium beauty, increasing disposable incomes, and greater awareness; these are a few factors that are making this industry lucrative for the brands. From home-grown label to local brands, and now even global giants, everyone is finding a fulfilling spot in this beautiful melting pot. The Indian market has recently seen the entry of many cult-favourites. This includes Kylie Cosmetics, Rare Beauty, YSL Beauty, and many more. However, it’s not where it ends. We are here to highlight a few new international beauty brands in India.
Mizon: A South Korean beauty and skincare brand
One of the International Beauty Brands In India is the South Korean beauty and skincare brand, Mizon. The brand has launched its signature ‘Snail Mucin’. The brand offers a range of dermatologically-tested and cruelty-free products.
Mizon’s skincare range brings science and innovation straight to your vanity. Designed to tackle specific skin concerns, these products are a perfect blend of advanced technology and proven research. The star of the lineup? The iconic ‘All in One Snail Repair Cream’, infused with Snail Mucin, hydrates and rejuvenates skin. It also visibly reduces scars and wrinkles. Joining the squad are the luxurious ‘Snail Intensive Gold Gel Patch’, the skin-plumping ‘Collagen Power Lifting Cream’, and the potent ‘Snail Repair Intensive Ampoule’. Each of these are made to elevate your skincare game to the next level.
Beox Professional: A Brazilian hair care brand
The Brazilian hair care brand, Beox Professional, has entered the Indian market. The brand offers hair care solutions, such as hair colouring, smoothening treatments, curl care, finishing, as well as home care. Also, the brand offers special care solutions for blonde hair.
Huzaifa Mandsaurwala, head of Beox India in a statement expresses his excitement about the launch. He said, “We are thrilled to bring Beox Professional to India, a market that deeply values innovation and quality in hair care. As a brand recognized globally for its commitment to excellence, we are excited to offer Indian consumers and professionals’ access to our premium range of products.”
“With solutions tailored to diverse hair needs, we look forward to empowering individuals across India to achieve healthier, more radiant hair while upholding sustainable practices,” he further adds.
La Mer by The Estée Lauder Companies
Luxury skincare giant La Mer has finally landed in India, bringing its coveted range to beauty enthusiasts nationwide. The brand has partnered with Tira and Sephora to offer its full spectrum of skincare treasures.
The brand launches with iconic favourites like the Eye Concentrate, Moisturizing Soft Creme, The Concentrate, and Treatment Lotion.
Commenting on the launch, Rohan Vaziralli, general manager at Estée Lauder Companies India, said in a statement, “We are thrilled to introduce La Mer to India, bringing our signature luxury and transformative skincare experience to discerning beauty lovers across the country. This launch represents a pivotal moment in our commitment to delivering world-class skincare solutions, blending unparalleled craftsmanship with the finest ingredients.”