Lotus Organics+ and Dia Mirza have teamed up with the Wildlife Trust of India (WTI) to observe Sustainable September.
To raise awareness about the dangers of climate change and its impact on wildlife, beauty brand Lotus Organics+ and Dia Mirza have teamed up with the Wildlife trust of India to observe Sustainable September.A high decibel digital campaign #caretoliveorganic commences on 1st September and will run till 19th October, 2021 across various digital platforms.
The campaign will reveal the limited-edition box containing organic skincare products that are extremely skin friendly. With the focus on sustainability, Lotus Organics+ limited edition boxes are crafted from pinewood and contain India’s first 100% certified organic Bakuchiol range of skincare products. All sales proceeds of these boxes will be donated to WTI. Lotus Organics+ will also donate a part of all sales across categories that happen between 1st September and 19th October 2021 to the Wildlife Trust of India.
Commenting on the association with the Wildlife Trust of India, Mr. Nitin Passi, Joint Managing Director, Lotus Herbals says, “At Lotus Organics +, we strongly believe in sustainability, protecting nature and our wildlife. It has propelled us and Dia to joined hands with the Wildlife Trust of India to celebrate “Sustainable September”. Our intention is to inspire people to adopt a sustainable lifestyle and realize the importance of climate change and how it adversely affects our wildlife and the environment”. The actress is also proud to be a part of the initiative taken by Lotus Organics + towards wildlife conservations and protection in association with the Wildlife Trust of India.
#CareToLiveOrganic campaign from Lotus Organics+ with their brand ambassador Dia Mirza goes live on the brands and celebrity’s social media platforms that includes Instagram, Facebook and Twitter on 1stSeptember 2021.