Haircare brand K18 is making waves in the Indian market with the launch of their groundbreaking detox shampoo. The launch follows the successful introduction of their Leave-In Molecular Repair Hair Mask in 2022. Read along to know more.
K18’s philosophy is rooted in the belief that true hair health begins in the salon. Their Molecular Repair PRO service exemplifies this belief by offering hair stylists a solution based on efficacy, simplicity, and speed. Now, K18 is poised to revolutionise the shampoo market with their peptide-powered formulas.
The new detox shampoo represents the brand’s commitment to minimalism and efficiency. Part of their new PEPTIDE PREP™ category, this shampoo promises to deliver a thorough cleanse with fewer washes. It tackles 99% of product buildup in just one wash.
The formula contains only 17 ingredients, including their patented K18PEPTIDE™. This is in stark contrast to the 40 ingredients commonly found in average shampoos. K18 has created an optimal environment for hair and scalp health by focusing on essential components and eliminating unnecessary fillers
The USP
The detox shampoo’s formulation allows for infrequent yet intensive cleaning. That makes it a colour-safe, clarifying option that combines skincare-inspired ingredients with the K18PEPTIDE™. This peptide acts as a protective shield during washing. It minimises protein loss and maintains hair’s softness, strength, and overall health.
The shampoo’s non-stripping lather is due to activated charcoal and salicylic acid. It works to clear hair follicles of dirt, oils, metals, and other residues, including 95% sebum. Additionally, it offers a 76% reduction in copper buildup after just one wash.
Furthermore, the detox shampoo effectively addresses buildup from hard water by removing common metals such as nickel, cadmium, lead, zinc, and iron. This deep cleanse takes place without harsh effects on the hair and scalp, ensuring a thorough yet gentle cleaning process.
By preparing the hair with the PEPTIDE PREP™ formula, the detox shampoo sets the stage for optimal results with K18’s Molecular Repair Leave-In Treatment. This empowers both stylists and clients, enhancing hair health and performance in salons and at home.
From the Leadership Desk
“Hair happiness starts with the cleanest hair possible. With a clean base, hair colour applies more vibrantly, K18 treatments perform more effectively, and styling products work better. The world didn’t need another shampoo, but it did need some that cleaned effectively with less. These are the only shampoos engineered to make the K18 molecular repair work better.” – K18 CEO Suveen Sahib
“We are thrilled to introduce the K18 Detox Shampoo to top salons across India, following the phenomenal response to our K18 Leave-In Molecular Repair Mask over the past two years. Our aim is to offer a comprehensive product range dedicated to addressing hair concerns for clients of all hair types and textures. We are excited to bring this new shampoo to our hair community and loyal customers in India, continuing our commitment to innovative hair care solutions.” added Manish Dialani, Managing Director at Mk Exim India Limited.