Katrina Kaif’s beauty brand, Kay Beauty, has made its exclusive debut in the UAE. The brand will now be available at Nysaa, the latest beauty destination in the country.
Over the years, Kay Beauty has become one of the most loved celebrity-owned makeup brands in India. Offering makeup products across lips, eyes, nails, and face, Kay Beauty is well-known for its innovation and performance. With a vision to seamlessly blend glamour and skincare, the brand encourages guilt-free beauty enjoyment. Embracing the core philosophy of #ItsKayToBeYou, the brand fosters a safe space for individuals to celebrate their authenticity. It further promotes a culture of acceptance, self-love, and empowerment.
In just over four years, Kay Beauty boasts a gross margin value of INR 1.5 billion. Available in bustling metro cities as well as Tier 2 & 3 markets, its presence spans over 300 stores and online marketplaces.
Now, the brand has entered into the UAE market with Nysaa. With this move, Kay Beauty aims to cater to a diverse audience and further its trajectory of global expansion. The brand has launched in Dubai with over 60 SKUs across lips and face. Additionally, it has launched over 30 SKUs for nails and eyes range.
The brand has launched with Nysaa, an omnichannel beauty retail concept. It is the latest venture resulting from a strategic partnership between Apparel Group and Nykaa India. Located in the City Centre Midriff, Nysaa aims to provide a curated beauty experience for the diverse needs and preferences of the modern consumer.
From the Leadership Desk
Speaking about the launch, Katrina Kaif states, “It gives me immense joy to finally bring Kay Beauty to the UAE. It was always my vision to take Kay Beauty global and share our offering with customers across different geographies, so they can experience the product first-hand. The brand’s foray into the GCC allows us to tap into a market that is very passionate about beauty and Indian cinema, both. It is a strategic move for us to launch Kay Beauty in the region via an omnichannel retail presence. GCC welcomes so many ethnicities, genders, and ages and Kay Beauty’s core philosophy is to cater to all skin tones while staying true to the promise of #makeupthatkares.”
Expressing her excitement, Adwaita Nayar, the Co-Founder of Nykaa and CEO of Nykaa Fashion, says, “I’m thrilled to announce the arrival of Kay Beauty in the GCC region, in collaboration with omnichannel retailer Nysaa. Kay Beauty has made significant waves in India with its innovative and inclusive products and has resonated deeply with Indian consumers from all walks of life. With the GCC becoming a hub for all beauty enthusiasts who love to discover and try new products in the market, we can’t wait to enter the region.”