Fatima Sana Shaikh joins Kaya to champion science-led, dermatologist-crafted skincare. The range offers 75+ targeted solutions blending clinical expertise with everyday simplicity, empowering Indians to celebrate authentic beauty with confidence, clarity, and visible results.
Marico Limited proudly welcomes actor Fatima Sana Shaikh as the new face of Kaya, the dermatologist-backed skincare brand trusted for over two decades. Known for her bold choices and authentic presence, Fatima reflects Kaya’s core values of confidence, individuality, and real beauty.
Kaya’s range of products
Kaya’s extensive range of more than 75 dermatologist-co-created products simplifies daily routines while delivering visible results for Indian skin. The products address concerns from acne and pigmentation to ageing, sun protection, and complete hair and body care.
Combining clinical expertise with gentle yet effective formulations, Kaya offers science-led solutions that are easy to integrate into everyday life.
The vision behind the collaboration
Fatima’s collaboration signals an exciting new chapter for the brand: one where skin science meets compelling storytelling, and knowledge—not noise—guides beauty choices. Together, Kaya and Fatima celebrate skincare that finds its foundation in truth, empowering individuals to embrace their unique glow with confidence and clarity.
From the leadership desk
Akash Banerji, Executive Vice President, Head of the Beauty & Styling Digital Business at Marico.
“We’re thrilled to welcome Fatima into the Kaya family. She brings a perfect balance of confidence, relatability, and a progressive take on beauty – qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically, also more overwhelmed. Our goal is to bring ease and simplicity back into the skincare journey. We believe that science should empower and not complicate – and Fatima’s persona embodies this spirit. This partnership celebrates the freedom to choose skincare that’s grounded in years of trust and credibility, delivered by Kaya skincare experts. “
Fatima Sana Shaikh
Skincare today can feel overwhelming – so many trends, so much advice, and still, so much confusion. What I love about Kaya products is that it cuts through the noise. As a brand offering a wide range of products which are co-created with dermatologists, it’s built on trust. Rooted in science and made for Indian skin, Kaya gives you the confidence to stop second-guessing and trust what works. That, to me, is powerful and authentic beauty, the kind that stays. It’s not about chasing trends but trusting the experts.”