Mumbai recently played host to an exclusive event celebrating the highly anticipated launch of Kérastase’s New Elixir Ultime. The evening was a dazzling affair, blending beauty and artistry, with Bollywood’s ever-stylish Sonam Kapoor, Kérastase India’s spokesperson, gracing the occasion.
Kérastase boasts a presence in 750 salons across 60+ cities, along with availability on Nykaa, Amazon, and its own e-boutique, Kerastase.in. True to its philosophy of #youdarewecare, Kérastase continues its legacy of innovation with this latest launch, the new Elixir Ultime. This oil-in-serum formula comes in a refillable bottle and combines innovation with sustainability.
The Ultimate Hair Elixir: Shine, Softness and Sustainability
The brand suggests that New Elixir Ultime isn’t just a hair oil, it’s an experience. It’s infused with the rare Wild French Camellia, known for its nourishing and illuminating properties. This oil-in-serum transforms hair care with:
- 2x shinier hair*
- 96-hour anti-frizz protection*
- Enhanced softness & hydration
- Heat protection up to 230°c*
- Split-end prevention
- Versatile use: heat protectant, pre-cleanse treatment, styling aid, or finishing touch
(*Based on instrumental tests.)
Housed in a refillable bottle, crafted from 95% recycled glass with refills made from 30% recycled plastic, the New Elixir Ultime reflects Kérastase’s bold commitment to sustainability.
Sonam Kapoor on Haircare & Self-Care
A true advocate for mindful beauty, Sonam Kapoor shared her thoughts on the launch. She said, “I believe strongly in investing in good products and in self-care. When it comes to my hair care, nothing compares to Kérastase. The New Elixir Ultime not only delivers incredible results – shine, manageability, but also stands firm in its commitment to sustainability. It perfectly aligns with my values of beauty, innovation, and responsibility”
Redefining Luxury Haircare
Anjali Pai, General Manager at Kérastase India, highlighted the brand’s leadership in the luxury haircare space. She said, “At Kérastase, we set the benchmark for innovation. The New Elixir Ultime embodies this philosophy—it delivers exceptional shine and nourishment while championing sustainability. We’re thrilled to introduce this iconic product to our customers in India, redefining beauty with the perfect blend of science and elegance.”
A Sensory Experience: The Fragrance of Elixir Ultime
Beyond its transformative formula, the New Elixir Ultime captivates with an exquisite fragrance designed by master perfumer Nicolas Beaulieu. It unfolds with fresh notes of mandarin, freesia, and violet leaves. It further deepens into the richness of heliotrope and cedarwood, and lingers with the warmth of sandalwood and musk, a scent that epitomises French sophistication.
With its powerful results, luxurious feel, and conscious design, the New Elixir Ultime is more than just a hair product—it’s a statement of beauty that cares.