Khloé Kardashian has stepped into the world of luxury fragrances with her first-ever signature scent, XO Khloé is created in collaboration with Luxe Brands. Known for their expertise in crafting celebrity fragrances, Luxe Brands has also worked with stars like Ariana Grande.
XO Khloé is a captivating floral fragrance that combines the elegance of crystallised rose petals as well as orange blossom water. Additionally, it holds the warmth of praline, musk, and white wood. Designed by award-winning perfumers Alberto Morillas and Clement Gavarry, the scent embodies Khloé’s “positive spirit.” It also highlights her growth as an entrepreneur, sister, and mother. It combines “high-end artisan perfumery with trend-forward olfactive appeal”.
Khloé’s Personal Touch
Sharing her excitement about the launch, Khloé said, “Creating this fragrance has been such a special journey for me. I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish. I am especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I am so happy with the final product.”
Coming Soon to Ulta Beauty and Beyond
XO Khloé made its debut at Ulta Beauty on December 1, 2024. Later, it’ll be expanding to Europe, Australia, and Mexico in spring 2025.
Luxe Brands’ Vision
Tony Bajaj, CEO of Luxe Brands, expressed his admiration for Khloé’s strategic involvement in the project. He said, “Her strategic and forward-thinking approach is evident in all aspects of this launch. And the demand has been unprecedented – we look forward to the rollout in Spring 2025 and beyond.”
This fragrance truly reflects Khloé’s journey and style. It’s a perfume for those who are looking to add a touch of Kardashian elegance to their collection!
Banner Photo Credits: Instagram | Khloe Kardashian