There is a recognisable gap between job seekers and headhunters in the beauty industry. Professional Beauty Group has launched Kohot.com, a matchmaking platform for beauty jobs. Vikas Vij, MD, Professional Beauty India, speaks to Priyanka Parshurami about Kohot. They talk about the platform. They also discuss how Kohot will aid India’s professional beauty industry while closing the skill gap; by procuring more beauty jobs.
Tell us about the Kohot app. What is it all about, where can one find it, and who can use it?
Kohot.com is part of the Professional Beauty Group. It is one of the world’s leading media and trade show organisers. Working across aesthetics, beauty, hair, spa and wellness communities.
Kohot supports the growth and development of our community. It solves the significant recruitment challenge within the beauty industry. Essentially making it easy to get beauty jobs in the industry. From beautician or hairdresser finding a job to an employer looking for an urgent hire, Kohot will help expand their business.
Kohot is the industry’s matchmaking platform. It allows instant connection between those seeking jobs and employers seeking staff. Kohot uses smart technology and provides a user-centric platform. It offers a problem solution for beauty job opportunities to thousands of people in our industry by helping them build a digital professional profile. Which contains a career management platform, and access to the best beauty jobs.
Kohot is easily available online. Download it from the Google Play Store or use it as a website at www.kohot.com.
How is it beneficial for the beauty and wellness industry?
Recruitment has always been a significant challenge for the beauty industry. Post covid that challenge has only increased. Consequently, the decision to launch Kohot as the recruitment partner for the beauty jobs. Additionally, when it comes to finding your perfect partner, there are dozens of apps available out there. Think Bumble, Hinge, Match, and Shaadi.com! In comparison, when it comes to finding your ideal salon beautician or hairdresser to work, the choices are almost non-existent. The industry is highly disorganised. It relies on informal and offline means to fill beauty positions.
This is where Kohot comes in as a simple, quick and effective way of finding beauty jobs and candidates. We believe that having an organised and professional way of matching employers and talent will help drive standards. It will also drive the best practices in the industry, while both sides to grow and prosper.
What is Kohot’s USP? Also, what edge does it have over other recruitment apps?
The latest AI software in Kohot matches candidate profiles with relevant vacancies. It matches by location, flexibility, salary conditions and much more. Kohot’s smart technology helps employers get matched with relevant, quality candidates based on the set skills and experience criteria, instantly!
No need to rely on old-fashioned resumes. Candidates build their profiles using written, audio or video content showcasing their skills to prospective employers. While employers can set up their beauty job postings and hit search. Job done, job filled, find your Kohot!
How long have you and your team been working on the app?
The thought process behind Kohot has been there for many years. The pandemic gave us time and energy to look at this with more focus and clarity. We went into development in 2021. It began with researching the needs of the employee and job seeker. Additionally, we have been fine-tuning the touch, feel and usability of the app over the last year. Our industry must make a simple and intuitive user interface and experience to use. Phase One of the launch does that effectively. As we get feedback from the industry, we will launch follow-up phases. With inputs, we will continue to fine-tune the experience and value that users can get from Kohot.
To learn more about this amazing platform; And to get updates on incredible beauty job opportunities click on the link below: https://rebrand.ly/Beautyjobs-KohotIndia