KT Professional launches KT Men with IPL partnerships involving Mumbai Indians and Royal Challengers Bengaluru to enter India’s growing men’s grooming market.
KT Professional has introduced KT Men, a new men’s grooming brand targeting India’s expanding male personal care market. The brand plans a nationwide rollout supported by sports partnerships and multi-channel distribution.
KT Men will offer products across hair care, skincare and grooming categories. The portfolio includes shampoos, beard oils, facewash, bodywash, hair styling gels, perfumes and face creams. With this, the company aims to reach ₹100 crore in revenue in its first year. It also expects annual growth of about 45 percent over the next two to three years, selling over 20 lakh units across the product portfolio.
Cricket Partnerships for Brand Visibility
To build awareness, the brand has partnered with two Indian Premier League teams. KT Men has signed agreements with Mumbai Indians and Royal Challengers Bengaluru as official hair care partners. The partnerships connect the brand with cricket audiences across the country. The association also places the brand alongside players such as Rohit Sharma and Virat Kohli, two prominent figures in the sport.
The company plans to use the upcoming Indian Premier League season to introduce its product range to a national audience. The partnerships will allow KT Men to use cricket’s reach to highlight its plant-based keratin grooming products. The brand plans to use the T20 season to build nationwide visibility and encourage consumers to try its men’s grooming range.
Distribution of KT Men Across Digital and Retail Channels
KT Men products are available through the brand’s direct-to-consumer website. The range will also be available through online marketplaces including Amazon and Flipkart. Quick commerce platforms such as Blinkit and Zepto will also carry the products.
In addition to online sales, the brand will distribute through pharmacies, medical stores and professional salons to reach consumers across different retail environments.
Product Development and Market Timing of KT Men
The company spent about eighteen months on research and development before the launch. The products are positioned as science-based grooming solutions designed for Indian hair and skin conditions.
Factors such as changing weather, hard water and pollution are influencing grooming needs. The brand aims to address these concerns through dermatologically tested formulations.
The launch takes place during a period of growth in India’s men’s grooming sector. Younger consumers are showing increased interest in skincare and hair care as part of everyday routines.
From the Leadership Desk
Dhruv Sayani, Founder of KT Men:
“We are proud to expand our offerings with the foray into the men’s haircare and grooming segment through our plant-derived keratin protein-based solutions, as health-conscious young Indians increasingly prioritize hair and personal care. KT Men has always been part of our long-term vision, inspired by a personal concern around early greying linked to protein deficiency. KT Men living up to its promise of ‘pure science, pure performance’ has launched pan-India in a single day simultaneously reaching markets from Jammu to Kochi and Mumbai to Itanagar, marking one of the most ambitious and wide-reaching rollouts ever for a men’s grooming brand in India.”
Rajesh Menon, CEO of Royal Challengers Bengaluru:
“We are delighted to partner with KT Men, a proudly Indian-origin brand that reflects the spirit of modern India. Much like RCB thrills millions of fans across the country, this partnership brings together two brands that celebrate confidence, ambition and high performance every day.”