Lakmé India gears up for one crore weddings annually

Lakmé India gears up for one crore weddings annually

In a country where wedding celebrations can last up to a week, Lakmé India, powered by Aptech, has curated bridal courses to build an army of skilled and equipped bridal artists for the upcoming weddings.

In India, weddings consist of a lot of fanfare and grand celebrations. Furthermore, the demand for skilled make-up artists for weddings is soaring with an increase in number of weddings annually. With over 30,000 bridal events a day, totalling to over 10 million weddings annually, the demand for bridal make-up artists is unwavering. 

The comprehensive programmes by Lakmé India impart aspirants with a diverse skill set to cover every skill set a bridal artist may need. The topics covered include: 

  1. Bridal make-up
  2. Upstyles
  3. Nail Art
  4. Fashion styling, including saree draping

Recently their students showcased their expertise in the Bridal Beauty Expert campaign. The students demonstrated the skills they’ve acquired through rigorous training, executing meticulous transformations. They dressed the models as brides and bridesmaids in a wide range of colours, looks and styles with complimenting make-up. The real-life experience and application showcased the practicality and versatility in hair, make-up and fashion styling that is taught in these courses.

A professional photo shoot captured each moment. It helped showcase and understand the intricacies of their craft in a visual spectacle. That solidifies their standing as highly sought-after professionals, with skills that extend beyond the conventional norm.

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