Laneige, Korean beauty brand has recently onboarded Sara Tendulkar as its new brand ambassador. Along with the same, the brand has also unveiled its new mask, ‘Bouncy and Firm Sleeping Mask’.
The social media sensation Sara Tendulkar is the new face of the K-beauty brand, Laneige. Renowned for her social media influence, authenticity and also charm, she is now supporting Laneige as their brand ambassador.
Sara Tendulkar shares the values and the vision of the brand embedded in natural as well as sustainable beauty. Often seen in minimal makeup and dewy skin, Tendulkar believes in the brand’s philosophy of radiance in each person’s individuality. This partnership seeks to make further strides in the Indian skincare industry. With this, the brand aims to continuously provide innovative and high-quality skincare for the varied needs of the users.
From Sara Tendulkar…
Sara Tendulkar says, “I am thrilled to be part of Laneige’s family. As someone with a biomedical background that makes way for a keen understanding of quality as well as a personal passion for skincare, I admire the brand’s commitment to innovation and have been using its products for quite a while. It brings me immense excitement and humility to partner with Laneige, as their core belief in the radiance of each person’s unique individuality resonates deeply with me.”
From the Leadership Desk
Paul Lee, managing director and country head of Amorepacific India, adds, “Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolises the modern, self-assured youth advocating that beauty transcends mere appearances. With Sara onboard, Laneige aims to connect with a broader audience.”
Mini Sood Banerjee, assistant director and head of marketing and training, Amorepacific India further adds, “As Laneige’s journey evolves, we are thrilled to welcome Sara Tendulkar into our family as the embodiment of timeless grace and modern elegance. Her vibrant spirit and innate charm perfectly resonate with Laneige’s commitment to empowering individuals to embrace their unique beauty. Together, we embark on a new chapter, celebrating authenticity and the transformative power of skincare.”