Laura Mercier has re-entered the Indian beauty market through a partnership with LUXASIA India, expanding its presence across online and offline retail with a focused portfolio of makeup and tools.
Prestige beauty brand Laura Mercier has relaunched in India through an exclusive partnership with LUXASIA India. The relaunch brings a curated range of makeup and tools to Indian consumers and expands the brand’s retail footprint across key platforms. The move includes both physical and digital distribution to strengthen access in major beauty and lifestyle channels.
Brand background and philosophy
Founded in 1996 by makeup artist Laura Mercier, the brand is built around a complexion-first approach to makeup. Its philosophy focuses on enhancing natural features and refining skin texture rather than masking it.
Laura Mercier trained at the Carita Institute in Paris and later worked in New York with editorial teams and international celebrities. Her professional work shaped the brand’s technique-led method of makeup application.
The Flawless Face technique remains central to the brand’s identity. It promotes layered complexion products for natural-looking skin.
Core product categories
Laura Mercier is closely linked with the development of the tinted moisturiser category. It is also known for products such as Translucent Loose Setting Powder, Caviar Eyeshadow Sticks and Pure Canvas Primers.
These products have become established names in the prestige cosmetics segment and form the foundation of the brand’s global portfolio.
Product assortment for India
The India relaunch includes bestselling products along with newer formulations and tools. The range focuses on complexion and multi-use colour products designed for everyday use.
Products available include Pure Canvas Blurring Primer, Translucent Loose Setting Powder, Caviar Stick Shimmer Eye Color, Caviar Matte Lipstick, Real Flawless Concealer, Tinted Moisturiser Natural Dewy and Velour Puff.
Market strategy and retail presence
Through its partnership with LUXASIA India, the brand aims to reach consumers in a growing prestige beauty segment. Demand has increased due to higher spending power, wider retail access and exposure to global beauty trends through digital platforms.
Laura Mercier will be available through Nykaa, Tira, Sephora, Myntra and Shoppers Stop Beauty. The relaunch will also include consultation and education-led initiatives to support product understanding and usage.
From the leadership desk
Ginny Wright, CEO of Orveon Global, the company behind Laura Mercier:
“We partnered with LUXASIA due to their deep market expertise and proven success in the luxury and prestige beauty sector. Together, we’re focused on strengthening and growing Laura Mercier’s brand footprint in India, with plans to double our distribution points by 2026. We plan to expand into new states such as Amritsar, Lucknow, and Ahmedabad, bringing our most iconic products – including Translucent Loose Setting Powder, Real Flawless Foundation, and Caviar Eyeshadow Stick – to more prestige beauty consumers. This expansion allows us to deepen our connection with Indian beauty communities while introducing innovative color cosmetics and enhancing everyday artistry techniques and education.”