Lindsay Lohan joins Schwarzkopf as Brand Ambassador, debuting “Soft Gloss Blonde” hair by Tracey Cunningham. It’s a radiant summer-ready hue inspired by Hollywood glam, now available with the exact colour formula revealed.
Schwarzkopf proudly announces Lindsay Lohan as its newest Brand Ambassador. This collaboration marks a special milestone, highlighting her decades-long bond with Schwarzkopf Professional’s celebrity colourist, Tracey Cunningham. Known for her bold hair transformations, Lohan’s latest blonde look has already become a sensation.
Dubbed “Soft Gloss Blonde” by Cunningham, it’s a luminous, summery hue inspired by old Hollywood glamour, just in time for Lohan’s return in Freakier Friday. For the first time ever, Schwarzkopf and Cunningham are revealing the exact colour formula behind this iconic shade, allowing fans and professionals alike to recreate the look.
From the leadership desk
Lindsay Lohan
“Tracey is more than my colourist—she’s a trusted creative partner. Whether I’m in a new movie or walking a red carpet, there’s only one shot to get my hair colour right and it’s often a really tight turnaround. Tracey is the ultimate collaborator, and I love that she takes the time to explain what products she uses and why. I learned about Schwarzkopf through Tracey because the result is so incredible every time and it’s now the only brand I trust in the salon.”
Teresa Cordova, Head of Schwarzkopf Masterbrand U.S.
“We love the fun that Lindsay has with her hair colour. Her looks reflect the personal connections that people have with their hair and the trust they place in the professionals and brands who turn their visions into realities throughout each chapter of their lives. At Schwarzkopf, we’re proud to create the high-performance colour formulas that fuel those moments of change.”
Tracey Cunningham, Schwarzkopf Professional’s U.S. Creative Director of Colour & Technique
“Lindsay and I have grown together over the years, and it’s always the most fun having her in my chair. To take her lighter, Schwarzkopf Professional’s IGORA VIBRANCE and BLONDME were absolute essentials. These formulas allowed me to lift her hair colour while maintaining its integrity and shine. It’s imperative that I trust the products I’m using on all my clients. There is zero room for error when working with an A-List celebrity or musician undergoing a colour transformation for a film or TV role, a red carpet or a musical performance. I know that I can always count on Schwarzkopf Professional products to deliver.”