L’Oréal Professional Products has opened a new L’Oréal Academy in Hudson Yards. This creates a centralised, technology-led education hub that strengthens professional training, accessibility, and innovation across the US salon industry.
L’Oréal Professional Products has unveiled the L’Oréal Academy in Hudson Yards. This marks a significant step in the group’s professional education strategy in the United States. The opening positions the Academy as a central destination for technical training, business learning, and innovation for licensed hair professionals.
A New Benchmark for Professional Education
Spanning 13,097 square feet, the Academy is designed as a creative and technical hub that brings together education, artistry, and technology. The space is intended to function as a global benchmark for professional training, supporting stylists across skill levels while responding to the evolving needs of modern salons.
With a focus on upskilling, the Academy offers programs that address technical mastery in colour and haircare. It also focuses business development and technology integration, which are key areas shaping the future of salon services.
Legacy and Scale in Stylist Education
With more than 115 years in the industry, L’Oréal Professional Products has built one of the largest education networks globally. In the U.S., the division currently reaches approximately 31% of the hairstylist population and supports an estimated 400,000 stylists and colorists annually through its education initiatives.
The Hudson Yards Academy represents a consolidation of this effort, It brings the brand’s professional education ecosystem into a single, centralized location.
Portfolio Integration and National Footprint
The opening also marks the relocation of the Redken Exchange from Fifth Avenue to Hudson Yards. The move brings L’Oréal’s full professional brand portfolio under one roof, in close proximity to the company’s headquarters.
Together with the Academy in El Segundo, California, L’Oréal Professional Products now operates what it describes as the largest professional education footprint in the U.S.
Curriculum, Technology, and Design
The Academy’s curriculum spans foundational to advanced education, including certifications in areas such as French Balayage, colour theory, and design. Programs are led by a network of 750 educators, including Sam Villa, Min Kim, and Michelle O’Connor. Course pricing ranges from $150 to $5,000, with hybrid and global masterclasses reaching over 2,000 stylists per session.
Designed in partnership with Gensler, the space integrates “true colour” lighting, modular acoustic walls, and high-definition livestreaming infrastructure. Built to LEED Gold standards, the Academy also incorporates water-saving fixtures, ADA-compliant stations, and a large-scale art installation by New York artist Eric Haze.
From the leadership desk
David Greenberg, Chairman, L’Oréal USA:
Opening this state-of-the-art Academy dedicated to the professional is another strategic step in building long-term growth for this amazing profession. Education has always been the heartbeat of our industry, but as our customers’ needs evolve, we must continue to raise the bar by answering in new and exciting ways. We want our stylist community to thrive for generations to come.”
Leslie Marino, President of L’Oréal Professional Products Division for the U.S.:
“I am incredibly proud of this beautiful multi-branded space, it’s a testament to the passion of our group. By fusing metropolitan style with intentional design, we’ve created a birthplace for tomorrow’s trends. Our mission is rooted in education; by hosting 30,000 classes a year, we aren’t just sharing knowledge – we are providing the tools for our community to master their craft, prosper and achieve professional fulfilment.”