LoveChild Masaba has opened its first-ever flagship store at Phoenix Marketcity Mumbai. The brand’s new address blends bold design, product innovation, and experiential retail. It marks a milestone in the brand’s mission to expand its offline presence and redefine India’s beauty retail experience. Read along to know more about the new store.
LoveChild Masaba, the beauty venture by designer-entrepreneur Masaba Gupta, has unveiled its first flagship retail outlet at Phoenix Marketcity, Mumbai. Spanning over an area of 226 sq. ft., the boutique blends Masaba’s bold design language with her signature motifs for a vibrant, immersive shopping experience.
Experiential Retail for Beauty Lovers
The store offers makeup trials, try-and-buy services, and personalised consultations. It ensures customers can explore the brand’s products in an engaging, hands-on way. It reflects LoveChild’s mission to merge creative design with exceptional customer experience.
Expanding Nationwide Footprint
Currently the brand is available in over 100 retail doors across India through partners like Shoppers Stop, Lifestyle, and Health & Glow. It plans to double its offline presence soon. This flagship opening signifies a major step in building a holistic beauty ecosystem powered by product innovation and thoughtful design.
From the leadership desk
Commenting on the launch, Masaba Gupta said, “LoveChild has always been about making beauty more inclusive, accessible, and joyful. With this first flagship store, we are bringing our universe closer to our consumers, offering them not just products but an experience rooted in playfulness, creativity, and confidence.”
Vikas Shetty, Senior Vice President – Leasing & Retail Director, further adds, “We are delighted to welcome Lovechild Masaba’s first flagship store at Phoenix Marketcity, Mumbai – a brand that champions inclusivity, creativity, and self-expression. This addition further strengthens our beauty portfolio, which brings together both established and emerging names that stand for quality, innovation, and trust, creating a true destination for beauty and lifestyle experiences.”